Barron's: Banking on a Citi comeback?


The free-fall in the shares of Citigroup Inc (NYSE: C) have been breathtaking. I've been thinking of picking up some -- but, then, somehow the stock goes down even further.

Yes, it's usually not a good idea to catch a falling knife.

But have investors overdone things?

Perhaps so -- at least according to a piece in Barron's [a paid publication].

Keep in mind that Saudi Prince Alwaleed bin Talal, the biggest individual shareholder in Citi, is a bull. And he's been an investor since the early 1990s (a time when things looked bleak for Citi).

Basically, he thinks investors are in the panic mode. And, no doubt, this could be a big opportunity -- especially for long-term investors.

Interestingly enough, the Prince is also upbeat on Citi's diversification model (often called a global "financial supermarket").

To get some more perspective on things, I actually talked to a marketing/pricing expert, Rafi Mohammed. He is the author of The Art of Pricing and a consultant to major companies.

According to him:

"Citigroup needs to return to the strategy that Sandy Weill was building. Weill wanted to create a superstore that offers a wide variety of financial services. Much like phone companies are doing today (phone, internet, television, and wireless), customers could conduct all of their financial business with Citigroup.

"The stumbling block to Citigroup's bundling strategy was the effort it takes consumers to change financial service providers. Of course, in telecommunications, one phone call can change providers. However in financial services, the paperwork is significant. Citigroup should help customers with this paperwork as well as offer a bigger financial
incentive to make this effort (much like the big discounts wireless companies offer new customers on phones)."

How's that for being a contrarian?

Tom Taulli is the author of various books, including The Complete M&A Handbook and The Edgar Online Guide to Decoding Financial Statements. He also operates DealProfiles.com.

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Last updated: February 10, 2012: 06:51 AM

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