Slacker is my favorite of the Internet-radio services I've tried. The ability to customize is vast, the programming is top-notch (I favor 90s Alternative and the oxymoronic Indies Hits), and the interruptions are few and far between, even for the free service. Slacker is the primary unit of the privately traded Slacker, Inc., which was officially launched earlier this year. Throwing its hat into the ring of portable music players -- competing with the likes of Apple, Inc. (NASAQ: AAPL)'s iPod and the Sirius Satellite Radio Inc (NASDAQ: SIRI)'s Stiletto -- Slacker is introducing a portable device, perfect for listeners who aren't tied to their computers. Instead of broadcasting via a WiFi connection, the Slacker device is simply loaded with new tunes (from the user's favorite artists and channels) every time it is synched with the user's PC.
An article in USA Today this week notes that "You have little control over what Slacker selects, beyond identifying what artists you like... but [Slacker CEO Dennis] Mudd says consumers don't care."
The Slacker Portable (the catchiness of the name needs work) comes outfitted with a nice-sized 4-inch screen and the ability to ban songs or give them a "favorite" designation. For a 2 GB model, the new Slacker device runs $199.99 and includes 15 stations; $249.99 will fetch a 4 GB model with 25 stations. On a pricewise basis, this compares to $149 for a 4 GB Nano from Apple.
Mudd says the Portable is priced competitively, as the constant refresh of new music provides a "far richer, deeper music experience... most people end up with the same old playlists to listen to, week after week, because they don't have the time to do research and get new music."
I love my video iPod -- and my Shuffle I use at the gym -- but the Slacker device is tempting for that very reason. I pride myself on discovering new music, but the time it takes to do so is precious. It's true that my playlists are infrequently altered (my "workout mix" is full of late-90s teen pop). In fact, most of the "new" music I've discovered in the past several months was first heard on Slacker. And it sure would be nice to take that service with me. Good thing I have a birthday coming up.
Beth Gaston Moon is an analyst at Schaeffer's Investment Research.
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Reader Comments (Page 1 of 1)
11-15-2007 @ 2:00AM
CRAIG said...
Sounds like Slacker is going to be the choice for me and Dennis don't change the name because thats what really caught my attention, it's all good bro! my advice to anyone is Slacker and if you need a good cash flow to go with the sounds go to www.earnyourrealworth.biz and get going with this simple automated system that will work for you twentyfour seven and go take a vacation and enjoy the sounds !
11-15-2007 @ 8:39AM
Charles said...
HD radio is a waste, same 20,000 comericals, can't tell any dif in sound qual. I-Pod is another waste, can't listen to news, can't listen to the stockmarket show, can't change my mind to listen to anything else, what a joke, these are just stepping stones to the VERY TOP, Satellite Radio, so save your money go right to the top.
1-14-2008 @ 9:07AM
Kay said...
FlyTunes.fm was announced at CES and appears to deliver what Slacker promises, except you don't need to buy their player and you don't need to pay a monthly fee. It'll be available 1/21.
http://www.engadget.com/2008/01/08/video-flytunes-brings-internet-radio-to-iphone/