In an effort to get some kind of public recognition of its Firedog installation and help-desk services, consumer electronics retailer Circuit City Stores, Inc. (NYSE: CC) and Eastman Kodak Co. (NYSE: EK) have partnered to find the most lovable pooch possible to star in the retailers' Firedog ads.Firedog was basically a response to competitor Best Buy, Inc.'s (NYSE: BBY) Geek Squad services, which will perform all kinds of computer services in-store or on location at a customer's home.
In proper marketing fashion, Chief Marketing Officer for Circuit City, Peter Weedfald, stated that "We're looking for a dog that represents the personality of Firedog: fun, professional, loyal, quick and intelligent." Loyal, quick and intelligent are good qualities to look for in a canine. But professional?
While Circuit City searches high and low for the pooch in a business suit, Kodak is sharing the stage by pointing out that Americans who love to photograph their pets should consider using its EasyShare all-in-one printers.
Never mind that this dog and pony show says nothing about the quality, costs or types of services Circuit City's Firedog offerings will provide. Something about a smiling dog gets the American public all warm and fuzzy, and presumably more likely to rush out and buy new printers.
You too? Go ahead and bite. We know your dog is the cutest of them all. Visit this website and submit your doggy submissions until December 8, 2007. If your pet has that winning doggy style, Circuit City and Kokak will make a $50,000 donation to a local humane society of your choice.










