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Leaving the Microsoft world for Apple

Reflection in an Apple (NASDAQ: AAPL) iMacMy in-laws have been using Apple (NASDAQ: AAPL) computers forever. I have been using Microsoft (NASDAQ: MSFT) Windows-based machines, because most of our software and that of our engineering consultants was not supported on Macs. This extended to our home/studio. Well, a few years ago my daughter (remember, the iPhone enthusiast?) got an Apple notebook, then my wife did, then six months ago my 11 year old got one. iMacs are taking over the house.

Apple has made a lot of strides in the past 18 months to make all this switching much more easy. From using Intel processors, to adopting Windows options, to improving the operating system and already having the historically superior machine in terms of stability, anti-virus environment, better graphics and sound integration and more innovation on all levels.

So what does the Microsoft-based Windows PC offer me? As far as I can figure out, there are two advantages. The first is price: Apple charges extra for the cool factor, as it does with everything it produces. Although you have to give Apple credit for innovation and its R&D efforts, that has a cost. Microsoft is not known for innovation. The second thing a Windows PC offers is the greater number of programs available. The second attribute is bound to change as more and more people buy Macs and software companies and developers look to grow with that end of the market.

Apple also offers an integrated series of products that plug and play in a way that is not rivaled by Windows-based products. Apple's share of the personal computer market has been growing, and it looks like it has plenty of room to grow further. That seems to be priced into the stock, which closed today at $166.39. As a matter of fact, I think all the good news is priced into the stock now, which has a P/E ratio of 42 (TTM). This is one where I am a huge fan, but not a buyer.

Questions:

  • Are you planning on switching from a PC to an iMac? (...or vice versa?)
  • What is the largest percentage of users or market share that the iMac can achieve and then sustain?
  • Are there PC features which I have overlooked that surpass iMacs?
  • Will Microsoft continue to expand its hardware offerings so that it can compete better with Apple?
  • Is it even possible for Microsoft's corporate culture to innovate in a competitive way with Apple?
  • What does tech rock star Steve Jobs have up his sleeve for his next act?
  • Could Apple continue to outperform without Jobs?
  • Is Apple stock fairly priced or has the hype made investors overly optimistic?

What other questions loom large for Apple and Microsoft in the coming year?

My gut reaction is that Apple stock is overpriced, perhaps by as much as 20%, from my value perspective, but you may not have a great buying opportunity in the near future if you want to own it. I also sense that the iMac will be an even more compelling machine for me when I need a new notebook computer.

To find potential opportunities and verify my track record, read Chasing Value or Serious Money.

DISCLOSURE: I do not own shares of AAPL or MSFT

Sheldon Liber is the CEO of a small private investment company and the principal for design and research at an architecture & planning firm.

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Last updated: September 07, 2008: 12:18 AM

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