Lowe's, PetSmart targeted by conservatives battling the 'war on Christmas'

PetSmart Christmas site Looks like the so-called "war on Christmas" has begun. Lowe's Cos. (NYSE: LOW) and PetSmart Inc. (NASDAQ: PETS) have angered the American Family Association, a prominent religious conservative group.

The home improvement retailer earned AFA's ire by calling Christmas trees "family trees" in a catalog. A Lowe's spokeswoman, speaking to the Charlotte Observer, called using the term an error that came during the "creative process." Lowe's has profusely apologized and the AFA has apparently forgiven the company. "We appreciate Lowe's for listening to its customers and responding appropriately to our concerns," AFA said on its website.


It isn't clear whether PetSmart has seen the light as well. Because the seller of dog treats and cat scratching posts apparently isn't doing enough to promote Christmas, AFA sent out an "ActionAlert" to its members titled "At PetSmart, Christmas doesn't exist."

"A search on PetSmart's home page found 252 references to 'holiday.' It also found 43 references to 'Christmas,'" the AFA says. "But, alas, this is very misleading. When you click on 'Christmas' you are directed to a page containing the same gifts you get when you search for holiday. Of all the items that pop up when you search for Christmas, not a single one mentions Christmas or is identified as being a Christmas gift."

I guess the AFA hasn't seen the people bringing their pets to their local PetSmart to have their pictures taken with Santa Claus. PetsMart denies that it is anti-Christmas, although it is planning to make changes to its Web site to address the concerns that were raised, a spokesman said.

Wildmon's agenda is pretty far-reaching. It has organized a boycott of Ford Motor Co. (NYSE: F) because of the automaker's support of gay marriage. It even mentions that, "Ford actively recruited homosexuals for employment by advertising on gay job websites."

I guess that peace on earth and goodwill toward men has its limits.
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