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Wal-Mart, Best Buy to release Black Friday sale prices before Thanksgiving

Posted Nov 16th 2007 1:01PM by Brian WhiteBrian White RSS Feed
Filed under: Wal-Mart (WMT), Marketing and advertising, Best Buy (BBY), Black Friday

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It appears that national retailers Wal-Mart Stores, Inc. (NYSE: WMT) and Best Buy, Inc. (NYSE: BBY) are tired of having all those special, once-a-year Black Friday deals be spoiled on several websites weeks or months before the actual day arrives. Black Friday, to those who may be uninitiated, is the shopping day after Thanksgiving. Traditionally, it's the single-largest shopping day of the year.

But, these two retailers are striking back in a sense. Instead of places flyers in all those national newspapers on Thanksgiving Day (along with website updates), the two are planning a preemptive strike this year. What this means is that the nation will probably see Black Friday ads from Wal-Mart and Best Buy (and others) early next week before the holiday.

Best Buy has committed to releasing its ads on Wednesday, the day before Thanksgiving. Although Wal-Mart has not been specific on when it will release its Black Friday ads, you can bet it will probably be Wednesday as well. Last week, the world's largest retailer threatened to sue any website that posted information on its Black Friday sales before that day, which has worked this year -- no leaks on official Black Friday deals from Wal-Mart have yet emerged, though rumors and rumblings abound.

Tags: BBY, Best Buy, BestBuy, Black Friday sales, BlackFridaySales, Wal-Mart, WMT

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