As I wrote earlier,
Anheuser-Busch (NYSE:
BUD) is
revising its marketing of its core brands to give them a bit of the flavor of the increasingly-popular boutique beers. I thought this might be good time to suggest it reads over the list of great slogans before setting out to craft its own. Ready?
- Toohey's: How do you feel? I feel like a Toohey's.
- Labatt's: If I wanted water, I would have asked for water.
- St. Pauli Girl: You never forget your first girl.
- Courage: It's what your right arm's for.
- Bad Frog: The beer so good it's bad.
- Castlemaine XXXX: Australians wouldn't give a XXXX for anything else.
- Hemeling: Give him a right good Hemeling tonight.
- Boddingtons: It's a bit gorgeous.
- Asgaard: Asgaard. Cheers to the Vikings!
- Guinness Irish Stout: Out of the darkness comes light.
- Kronenbourg 1664 Lager: 1664. A Good Year for Beer.
- Guinness: I feel like a Guinness. I wish you were.
- Miller: No matter what what's-his-name says, I'm the prettiest and Lite's the greatest
Thanks to the
database of slogans.
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Reader Comments (Page 1 of 1)
11-20-2007 @ 12:48AM
Brockage said...
Advice to beer companies: forget about the slogans; go with the pic above -- that one could sell anything.