This post is part of our Hottest Products of 2007 feature. Also check out our other Hottest Products of 2007 posts and let us know which product you think is the greatest thing since sliced bread.
Do you want one? I want one. But the Tesla Roadster all-electric sports car, rumored to be coming out early next year, is sold out already. I have seen it on television and in several automotive and business journals, and it is an eye-catching, true sports car. And an environmentally friendly sports car, if you believe its billing. They also say it will go from 0 to 60 in under four seconds!
Imagine that: fast, good-looking and energy-efficient (245-mile range on a single charge)! But if you can't get one, what good is it? Well, you can't get one right away, but if you're patient and can swing the $98,000 price tag, rumor has it by the end of 2008, you might get lucky.
The firm was started in the summer of 2003 by engineers Martin Eberhard (former CEO) and Marc Tarpenning in San Carlos; Elon Musk -- former PayPal president, and now chairman of Space X, who can afford just about anything -- is also now chairman of Tesla Motors.
The car was officially unveiled last July 19, in Santa Monica, California, (my hometown) at a 350-person invitation-only event held in Barker Hangar at Santa Monica Airport. I was not on the invitation list (sigh), but maybe next time.
The car shares many features with the Lotus Elise. Furthermore, while the company is located in California, it will be assembled at the Lotus factory in Hethel, England, with drive-train components and body components supplied to the factory by Tesla.
From my perspective, the most important thing about the Tesla Roadster is that it raises the bar for the major automotive manufacturers to be creative in thinking about the possibilities of electric vehicles. Maybe somewhere in the back of one of the major design studios, prototypes are already in progress.
Produced in larger quantities and with continued development, I do not see why the cost would not come down. Initially though, it could be going up if demand is strong and supply remains limited.
Does building the cars in England make it an import? All of the cars will have left-side steering, so they are definitely being produced for the American market. I suppose this too is trivial, since many manufacturers have greater sales in California than in their country of origin.
The stories and pictures of the Roadster are nice, but I can't wait to see one moving down the highway (top speed 130 MPH) -- or at least "sitting in style" on one of our overcrowded highways.
Sheldon Liber is the CEO of a small private investment company and the principal for design and research at an architecture & planning firm.
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Reader Comments (Page 1 of 1)
11-20-2007 @ 3:29PM
Dan Barnett said...
Mr. Liber, 245 miles per charge? If so then that is a significant increase of the 50 I have seen on other electric cars. I can do without the 130 Top Speed (Zero to Lose your Licence in 10 seconds) But an electric car that can go 200 miles on a charge & can hold 75 mph will be a big seller.
11-20-2007 @ 6:01PM
groggerbug said...
The Tesla hasn't been under any real scrutiny yet... but one thing is for certain - if you're accelerating 0-60 in 4 sec's. and traveling at 130 mph, you won't get anywhere CLOSE to the 245 mile range. More like 50. The 245 figure is based on flat driving with very modest acceleration and top speeds of no more than 40-45. Another important factor is it's light weight due to being a "sports car" - a "real" car with "real" room for more than a small duffel bag and the amenities people expect, couldn't do anything close to what the Tesla can do. At this point, it's a high-priced toy for the rich-and-famous, nothing more.
11-20-2007 @ 6:20PM
groggerbug said...
Okay, I've got one more thing to say about electric (battery) cars in general... people always assume that they are "clean". This is only true if you also assume that the electricity to charge the batteries appears out of thin air. The electricity has to be generated somewhere - and likely from some sort of fossil fuel. But in the case of battery cars it can be someplace else (not in MY backyard....) where you don't have to worry about whatever ecological atrocities are being created in its production. The battery car is another excellent example of NIMBYism. "Hey, there's no pollution comin' out of MY tailpipe!"
11-27-2007 @ 11:35AM
x said...
groggerbug, you are a troll. you probably work for an oil company of some sort. anyways, in spite of this car not being a big obnoxious sport utility vehicle, it is definitely a step in the right direction as far as alternative fuel sources go. oh and as for you gents saying that the batteries will cause pollution, or producing the batteries will cause pollution, remember that all cars use batteries.
11-20-2007 @ 8:18PM
Los said...
few points I have picked up from following the electric car over the years...
Electric cars still need power - sometimes from power plants running on coal. In this case you would still be polluting however the pollution would occur at the power plant rather than the tail pipe.
Electric cars have batteries which means pollution from the manufacturing of toxic components in the mass quantity of batteries
I guess the up-side of electric cars is that we will no longer be dependent on oil for gasoline.
No matter what car you drive it will require energy of some sort - so far the cheapest energy available creates the most pollution.
Nuclear power-plants are the future - lets hope we build some more soon
11-21-2007 @ 11:44AM
Tony Belding said...
The 245 mile range was computed from the EPA combined driving cycle, same way efficiency ratings are computed for gas cars. This is supposed to simulate typical driving by ordinary people on real highways.
Tesla said when they really lead-footed it, they managed to run the battery down in as little as 165 miles, that was their worst case scenario.
Also, battery powered cars definitely produce less pollution than gas cars. The electric motor is about 3X as efficient as a gasoline engine, so when you do all the math you'll find it's producing less CO2 emissions than the gas car. As the electrical grid gets cleaned up, the numbers will only get better for electric cars.
11-26-2007 @ 4:38PM
James Roberson said...
If an electric car does x number of miles and my vacation plan is x + 500 how do I continue my trip and how long does it take the battery to recharge?
11-27-2007 @ 4:31PM
Nerdoriffic said...
So for that vacation you take once a year, you rent a car or even have a second vehicle (crazy, I know - nobody these days owns TWO cars...). HOWEVER, for the commute driving you do the other 95% of the time, an electric works perfectly, and is far more efficient than even the best hybrids. Oh, and the Tesla takes 3 - 4 hours (or less, depending on the current state of charge in the batteries) to charge with 220VAC, so you plug it in at night and you're ready to go in the morning.
11-27-2007 @ 4:36PM
logical thinker said...
Vacation is 500 miles away what do you do?
Um...you rent a car? Or fly? Or take a train?
And the other 351 days a year you drive the efficient car.
Can't anyone see past this stupid question that get's asked over and over?
11-28-2007 @ 4:42PM
Doug McMahon said...
The advantage to electric and hydrogen powered vehicles is that the energy needed to produce these alternate sources can be done in a more controlled environment. Vehicles spend much of their time, "stop and go", which is not only inefficient but where most of the pollution is produced. A vehicle gets its best mileage and produces the least pollution at a steady slow speed.
An energy plant, whether coal, petroleum, nuclear, or ? can be designed to run much more efficiently than any car, even a hybrid. Therefore overall pollution can be greatly reduced by using "dirty" fuels in a plant instead of automobiles.
Plants can also take advantage of wind and solar power where those sources are sufficient. Nevertheless, wind and solar will never produce enough power. Recently the Israelis have made some major breakthroughs in reducing radioactive waste from nuclear production.
11-27-2007 @ 3:24PM
Joe said...
I drive an 02 ZO6 Corvette. This car flat flies and on the highway gets an honest 30 MPG and when drivin' like I stole it still gets about 22 and a not so great 14 in stop & go city congestion. Born in the USA cars rule!
12-13-2007 @ 8:13AM
Jackie said...
Thank you Joe!
Problem is the cars assembled in the USA are mostly assembled with foreign made parts.
The UAW tried for years to get our government to force the auto industry to list in the sticker where the majority of parts for that auto came from, to no avail.
Give me at least an assembled in the USA car with a USA company name on it and keep our people working!
Amazing how so many of our fellow citizens claim a foreign named auto is better than a US auto....what they don't realize is how many of the foreign car companies are here in the USA making those "foreign" cars that are supposed to be so much better.
11-27-2007 @ 4:46PM
Sheldon L said...
There will be electric cars for rent too. You probably will be able to drop one off and pick up another all charged up and waiting for you mid-way through long trips.
11-27-2007 @ 5:22PM
Arthur Sisto said...
So, 98,000 dollars, 0-60 in 4 secs., and 245mi. range. Lets see, 35,000 dollars, 0-60 in 9 secs., and 300 mi. range. If the technology for this car were de-designed to make it "less hot" or more "mom & pop & kids", then the more affordable model might be possible.What? I know first, you have to establish a company with flashy products, wrestle the big bucks from the richos and then you can offer a more affordable model after the profits role in. Why can't some company see the profit in an affordable elctric car. Henry Ford 2008, Where are you?
11-28-2007 @ 6:39AM
BlackbirdHighway said...
With electricity you have choices. You can get electricity from wind, solar, hydro, geothermal, tides, nuclear, natural gas, oil, or coal.
With gasoline, you only have one choice; oil. Although you do have a choice of countries that don't much like Americans to buy it from.
There are no panels I can put on my roof to turn sunshine into gasoline.
This is only a first generation electric car, although a very advanced one. Just like the first generation computers, VCRs, cell phones, HDTVs, and every other high tech device, it's expensive. By the third generation, it will become more on par with conventional autos.
Now Chevy, Mitsubishi and a few other car companies are working on getting into EVs as well. With the price of oil going up, this is a good thing!
11-28-2007 @ 11:08AM
vfx said...
Why would you vacation in your Ferrarri or Lamborgini? The Tesla is best compared to these exotics. It beats most of them in 1 to 60 times and does it for half the price.
Sure it has a "set of golf clubs" trunk, but one car cannot be all things. A pickup is for hauling, a MiniVan is for kids and family, a sedan is carpooling, and a sports car is for showing off. This one is made in the USA (a factory is being built in New Mexico) and is better for the planet than a Prius.
12-07-2007 @ 2:38PM
Kyle said...
The telsa brings several things to the table.
One it's a new product that because its different wont sell well on a large scalse, also, even if it was on a large scale produciton, it would be over $30,000, more then most people's pocket books, but getting the product out, even if only for the rich, is the first step to getting people used to a product for future development of more affordable electric cars.
It's not 100% clean as some have pointed out, but power plants are much more efficient at producing electricity then your car uses it's fuel. and their are small percentages of the electricity that are 100% clean 10-15% plus 20% nuclear fission which is still much better then fossil fuels. polluting our atmosphere.
*one last note, electric cars will most likely always be small, even with Lithium ion batteries. my as well make it look good.
12-07-2007 @ 2:43PM
Kyle said...
Why would you want to take such a tiny car on a 500! mile trip? and even wtih just yourself going, where would you put just your own luggage, this car. If your worried about the money and can't fly or rent/have another car, chances are this $105,000 car was one bad investment for you.
12-20-2007 @ 9:13AM
Theriac said...
For years I have thought a simple solution to going on a long trip in an electric car is just an engineering issue. Drive into a "battery station", a device reaches up under your vehicle, removes your battery, moves it along on a belt, pops in one fully charged and you drive off.
At McBattery you could order burger, fries, shake and a deluxe super-charge.
Do I get royalties for the idea?