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Hottest Products of 2007: Tesla Roadster -- clean and fast

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This post is part of our Hottest Products of 2007 feature. Also check out our other Hottest Products of 2007 posts and let us know which product you think is the greatest thing since sliced bread.

Tesla RoadsterDo you want one? I want one. But the Tesla Roadster all-electric sports car, rumored to be coming out early next year, is sold out already. I have seen it on television and in several automotive and business journals, and it is an eye-catching, true sports car. And an environmentally friendly sports car, if you believe its billing. They also say it will go from 0 to 60 in under four seconds!

Imagine that: fast, good-looking and energy-efficient (245-mile range on a single charge)! But if you can't get one, what good is it? Well, you can't get one right away, but if you're patient and can swing the $98,000 price tag, rumor has it by the end of 2008, you might get lucky.

The firm was started in the summer of 2003 by engineers Martin Eberhard (former CEO) and Marc Tarpenning in San Carlos; Elon Musk -- former PayPal president, and now chairman of Space X, who can afford just about anything -- is also now chairman of Tesla Motors.


The car was officially unveiled last July 19, in Santa Monica, California, (my hometown) at a 350-person invitation-only event held in Barker Hangar at Santa Monica Airport. I was not on the invitation list (sigh), but maybe next time.

The car shares many features with the Lotus Elise. Furthermore, while the company is located in California, it will be assembled at the Lotus factory in Hethel, England, with drive-train components and body components supplied to the factory by Tesla.

From my perspective, the most important thing about the Tesla Roadster is that it raises the bar for the major automotive manufacturers to be creative in thinking about the possibilities of electric vehicles. Maybe somewhere in the back of one of the major design studios, prototypes are already in progress.

Produced in larger quantities and with continued development, I do not see why the cost would not come down. Initially though, it could be going up if demand is strong and supply remains limited.

Does building the cars in England make it an import? All of the cars will have left-side steering, so they are definitely being produced for the American market. I suppose this too is trivial, since many manufacturers have greater sales in California than in their country of origin.

The stories and pictures of the Roadster are nice, but I can't wait to see one moving down the highway (top speed 130 MPH) -- or at least "sitting in style" on one of our overcrowded highways.

Sheldon Liber is the CEO of a small private investment company and the principal for design and research at an architecture & planning firm.

If you've had some experience with this product, let us know about it. Or if you know of something else that you think is one of the Hottest Products of 2007, feel free to tell us about that as well.

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Last updated: November 23, 2009: 11:56 AM

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