The game of tag between Apple, Inc. (NASDAQ: AAPL) and those ingenious hackers who want to turn the iPhone into the modern-day Swiss Army knife has reached a new levels of sorts. Some of those wondrous hackers are now saying that the iPhone sends information back to Apple about each iPhone owner's habits regarding phone use, web surfing and digital media choices.

Although some of the things Apple hackers say can be construed as a little over the edge, this one may be entirely plausible. The main mantra out of this newer revelation is this: why isn't Apple disclosing such facts to each and every iPhone user? How it collects data, when it collects it, and where does it go?

If each iPhone is collecting a decent amount of data about many of the popular facets of usage for each customer and sending that information back to Apple, a few lines in a terms of service agreement aren't going to cut it. Apple's apparent privacy breaches here could give the iPhone a bad rap in some circles, although I doubt it's enough to dent sales in any measurable way.