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Advertisers realize that there is no source like the internet for seeking current consumer opinions. A leader in the art of eliciting those views and organizing them into actionable form is headquartered in Wilton, Connecticut.
Greenfield Online (NASDAQ: SRVY) provides internet survey research services that measure consumer interest in new products, test new advertising campaigns and track brand awareness. It gathers demographic data from panels of North American, Latin American, European and Asian survey participants and comparison shoppers and then integrates their views about broad arrays of consumer products and services. The firm's client list includes Google (NASDAQ: GOOG) and eBay (NASDAQ: EBAY).
Greenfield Online pleased investors earlier in the month, when it reported Q3 EPS of 12 cents and revenues of $32.2 million.
Analysts had been expecting ten cents and $30.1 million. Management also guided FY07 revenues to $124-$126 million, versus consensus of $123.32 million. Needham subsequently upgraded the stock to "strong buy" and declared a $20 price target. The shares popped on the news and then began consolidating the gain in a bullish "pennant" pattern. Prices frequently exit pennants moving in the same direction they were traveling on entry. In this case, that would be to the upside.
Altogether, brokers now recommend the shares with four "strong buys," two "buys" and one "hold." Analysts see a 26% growth rate, through the next year. The SRVY PEG ratio (1.50), Price to Book ratio (2.47), Sales growth rate (30.24%) and EPS Growth rate (50.00%) compare favorably with industry, sector and S&P 500 averages. Institutional investors hold about 92% of the outstanding shares. Over the past 52 weeks, the stock has traded between $11.91 and $18.49. A stop-loss of $13.20 looks good here.
Larry Schutts is a contributing editor for Theflyonthewall.com and the Vice-President of Stockwinners.com.
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