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Hottest Products of 2007: Tattoos that wipe clean in one fell swoop?

Posted Nov 22nd 2007 7:10PM by Beth Gaston Moon
Filed under: Products and services, Consumer experience, Next big thing

This post is part of our Hottest Products of 2007 feature. Also check out our other Hottest Products of 2007 posts and let us know which product you think is the greatest thing since sliced bread.

Tattoo On his Sirius Satellite Radio (NASDAQ: SIRI) show one morning, Howard Stern hypothesized that a vague loss of direction or sense of hopelessness is often the backdrop for someone getting a tattoo who wouldn't ordinarily have done so. (The shock jock isn't judging; he has at least two of his own.)

His theory rang a bit familiar ... when I was 26 (old enough to know better), I got some "ink" of my own. Two of my best friends were about to move away, my parents had recently relocated from our mutual hometown, and my boyfriend had unceremoniously ended our relationship. At the time, I had my lower back branded with the orange-and-blue "V" and sabers that trademark the University of Virginia, my alma mater. I did so while repeating three mantras I considered to be quite wise at the time.

First, my tattoo of choice wasn't a capricious decision ... I will always be a UVa alum, and I will remain proud of that fact. Secondly, while larger than I wanted (the artist talked me into a bigger size, noting that it would be "framed by my entire body" -- famous last words), it is in a spot not normally visible in the workplace or in a cocktail dress. Finally, as I flippantly told my friends and my displeased elder relatives, "When I'm 60 and ready to be rid of this thing, they'll have technology where I can just wipe it off, no problem."



Well ... sort of. I'm frankly doubtful such technology will truly be around in 28 years when my 60th birthday rolls around, but those who opt for tattoos these days can select "Freedom-2" ink. This new tattoo technology is made of biodegradable dyes that can be dissolved in one semi-painful tattoo-removal treatment. The one-time laser application simply bursts apart the embedded ink capsules, which break open to be safely absorbed into the body. The ink is still permanent for those willing to make a lifelong commitment, but a changed mind doesn't carry quite the price tag.

As for me, and my freedomless tattoo, I'll keep waiting for that invention I predicted in 2001. And one of these days I'll stop being surprised when people make comments about my university when I'm at the beach.

If you've had some experience with this product, let us know about it. Or if you know of something else that you think is one of the Hottest Products of 2007, feel free to tell us about that as well.

Tags: Freedom-2, hottest products of 2007, howard stern, ink, new technology, SIRI, tattoos, university of virginia, UVA

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