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Going shopping? Mattel is on sale

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As the whole nation heads out today to the local mall looking for bargains, investors can "save 30%" by purchasing Mattel (NYSE: MAT). With shares trading near a 52-week low, last week's announcement that it is raising its dividend by 15% to 75 cents/share is intriguing. It's no secret that the company's share price has been sent reeling, due to the damage from excess levels of lead being found in paints used in some of its products. While this was a PR fiasco that cost the company millions in lost sales and damage control, large companies with well-known brands can generally weather this type of storm. That's what makes the dividend raise even more interesting. In this day and age of company buybacks, the fact that the company is actually distributing more of its profits to investors is commendable.

With retailers offering enticing discounts to shoppers this holiday season, I would expect Mattel to benefit greatly from this. Additionally, more and more of its sales come from outside the US, and with growing disposable income throughout the world, it stands to reason that people in developing countries are also going to spend much more money on holiday presents than ever before.

With the stock trading around $20, that gives a dividend yield of 3.3%. As we all know, markets tend to overshoot in both directions. This seems like a clear case where the stock got hit more than it should have, and by increasing its dividend, the company is confirming this.

Like my wife's Barbie collection, which she has since passed on to our daughter, this looks like a stock for the long run that will provide lots of profits.

Aaron Katsman is the lead Portfolio Manager and Managing Director of America Israel Investment Associates, LLC. and Senior Editor of IsraelNewsletter.com. Disclosure: Writer holds no position in any stock mentioned as of 11/23/07.

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Last updated: July 06, 2009: 09:59 AM

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