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Facebook's IPO Debacle, Day 3: Un-Friended and Dis-Liked on Wall…This post is part of our Hottest Products of 2007 feature. Also check out our other Hottest Products of 2007 posts and let us know which product you think is the greatest thing since sliced bread.
Amidst the blizzard of new, reformulated, ginseng-and-caffeine-enhanced, electrolyte-balanced, energy-providing drinks flooding the grocery store shelves is one new hit product that thrives for one simple reason -- it tastes better than its competitors. For Coca-Cola (NYSE: KO), Coke Zero, meant to emulate the taste of original Coke instead of the flavor of Diet Coke, has been a home run.
First launched in 2005, the brand did not catch fire until the company recast the brand this year with an edgier image. The ad campaign by Caren Pasquale Seckler Crispin Porter Bogusky, in which supposed Coke executives tried to sue Coke Zero for "taste infringement" appealed to a younger demographic. Other keys to the brand were the introduction of its black can and the removal of the word "diet," a term that young males do not respond to.
While core Coke brands are losing market share (Coke Classic, for example, was down 0.3% in 2006), Zero's sales are up 34% from the same time last year. Overall, the drink has already grabbed 1.3% of the U.S. carbonated drink market. Zero's quick acceptance has helped buoy the company's prospects, making it a worthy selection as one the Hottest (and coolest) Products of 2007.
If you've had some experience with this product, let us know about it. Or if you know of something else that you think is one of the Hottest Products of 2007, feel free to tell us about that as well.
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Reader Comments (Page 3 of 3)
12-19-2007 @ 10:31AM
Dayton said...
I WORKED IN A COKE IN HIGH SCHOOL IN 1946 ILIKED TO TAKE THE SYRUP AND USE NON CARBONATED WATER..
12-26-2007 @ 9:48PM
forgnone said...
Coke Zero does not taste like Classic coke. It is the Splenda in it that has a bitter aftertaste that lasts for me for over an hour. Neutrasweet is a powerful neurotransmitter that tastes fine but can give one a buzz that lasts for half a day and even headaches.
12-27-2007 @ 12:09PM
Val said...
Coke Zero does not have Splenda in it! Here is the breakdown folks:
Coca-Cola Classic = in diet form is = Coke Zero
New Coke = in diet form is = Diet Coke
New Coke went away because it was a dismal failure and people demanded the Classic formula back. However, the diet form of New Coke was a hit.
The both contain aspartame. The only difference is the formula.
1-06-2008 @ 10:18AM
DR TIM said...
I still will take Diet Pepsi.....and I think the Best of all diet drinks.....is Diet Dr Pepper. it just doenst taste like diet soda.
1-06-2008 @ 10:24AM
DR TIM said...
Aspartame is what sodas contain.....for the natural sugar taste. It is toxic. RUMSFELD..the same man who borught you Saddam Hussein and a war, was the chairman of the baord of the company that developed it. It was found toxic, nuerologically damaging, but becuase of his position, got the FDA to approve it....(you can do research on the net to find this true) They belive it is a trigger for Multiple Scelroisis and other brain problems....
Rumsfeld and company are not only killing our children at war and ARABS, but they are killing us TOO