This post is part of our Hottest Products of 2007 feature. Also check out our other Hottest Products of 2007 posts and let us know which product you think is the greatest thing since sliced bread.
When I first discovered the products of glacéau, maker of Vitaminwater, it was the summer of 1998, and there were four flavors of Fruitwater. The lemon ginger flavor was strange, at best, but I could drink an entire cold bottle of watermelon water after a run. Cranberry mint was curious and refreshing. They were lovely, with the tiniest hint of color and no sugar: what I'd always wished for in a bottled water.
Cut to 2007, when, in order to cater to the mass market's taste for sweets and the craze for vitamin-enhanced beverages, glacéau's Vitaminwater has been stocked with sugar and color. This summer, Vitaminwater was being guzzled by all my friends' children at family barbecues and birthday parties. The day-glo orange and green look oh-so much like the Kool-Aid and Gatorade we drank in decades past, and I have to say they're just as sweet. The watermelon water I loved has been replaced by four new flavors, all "naturally" sweetened; peach, raspberry, grape, lime. Sounds like Lifesavers! The kooky Whitestone, Queens management has sold (out?) to Coca Cola (NYSE: KO) for $4.2 billion. 50 Cent, famously, had a big payout thanks to his prescient investment in the stuff (he wanted to put his money in something healthier than his rap rivals' liquor ventures). For Coke, of course, it was just the latest salvo in the next generation of the cola wars (now it's enhanced waters and super-premium juices, but it's still the same ol' Coke vs. Pepsi).
In 2007, Vitaminwater has truly transcended its Queens roots. Vitaminwater is the Kool-Aid parents can feel good about and adults can drink while they're exercising without guilt. After all, it's packing a powerful punch of vitamins and only 50 calories per serving! Using crystalline fructose and cane sugar instead of high-fructose corn syrup, while a step in the right direction, is still sugar, however; and many experts claim that our bodies have a hard time absorbing the vitamins in these beverages.
Do we drink VitaminWater because it's good for us? Or because it's sweet, fun, a little less guilt-inducing (and, lest we forget, way more expensive) than sodas? Probably a bit of both. But after my experience during the Oregon Hood-to-Coast relay, in which I drank several bottles inbetween my 17 miles of road running, I have decided it's not worth the money; if you drink enough of the stuff, you start to taste it in your sinuses. Ewww.If you've had some experience with this product, let us know about it. Or if you know of something else that you think is one of the Hottest Products of 2007, feel free to tell us about that as well.











Reader Comments (Page 1 of 1)
11-23-2007 @ 11:59AM
colin said...
vitamin water tastes terrible in actuallity, the only reason people like it is because it's endorsed by 50 cent and has become a status icon. People see celebs they want to emulate drinking it and assume that if the want to be famous and popular they should drink it too. It's more like an accessory than a beverage.
11-24-2007 @ 4:02PM
shawn said...
Sounds to me like you have never tried it or if you have you haven't tried them all. My friends and I have been drinking this water long before 50 cent came along, and he only endorses one of the flavors not the whole line. I think the water tastes great and I feel better knowing it has vitamins in it not that 50 Cent is drinking it.
11-24-2007 @ 9:16AM
Teresa Setzer said...
I think coke is beginning to wise up and try to duplicate what most of us are aware. Sugar in the drinks shut down your immune system... aspartame destroys your brain cells. Vitamins and nutrients RULE!! Call me @ 866-481-7823 and we can TALK...
11-25-2007 @ 1:40PM
Anthony to the S. said...
Ewww indeed.
http://paidandpopular.blogspot.com
11-26-2007 @ 8:03AM
Tammy said...
You can find out exactly what vitamins and minerals your body may be deficient in with the Functional Intracellular Analysis (FIA). The FIA is a next generation blood test for measuring specific vitamins, minerals, antioxidants, and other essential micronutrients within an individual's white blood cells (lymphocytes). It is the gold standard for this type of test, and is the only vitamin test covered by insurance. To find out more information go to www.wellprovitamins.com
11-27-2007 @ 8:40AM
bev rytlewski said...
I love vitamin water but can never get the flavors i want. how come?
11-27-2007 @ 8:45AM
Monique said...
I love the Dragonfruit Vitamin Water. Very refreshing and thirst quenching. I have at least a bottle a day. Found it to be my favorite after trying all the different flavors I could find including their Fruit Water. Vitamin Water is great for people who don't like drinking plain water and trying to stay off the sodas.
11-27-2007 @ 9:02AM
Rosie said...
I first drank vitamin water after a serious illness this past Spring (I'm not even sure who 50 cent is!) and it was a miracle product for me. I had been throwing up for days (kidney problems) and was totally dehydrated...I had lost 15 pounds. I could feel a definate difference in my energy level when I drank this stuff. Perhaps because my body was SO depleted of vitamins. I don't know. Anyway, I'm a believer.
11-27-2007 @ 9:29AM
Danielle said...
I used to see this product on the shelves an think why buy that when u can just take a vitamin! Then I tried it and became hooked! I drink about a bottle aday... and so far have not gotten sick since doing so!... The Triple X one is my favorite! It has kept me healthy and fighting free radicals for months now! By far the best way to take your vitamins!
11-27-2007 @ 12:51PM
Julia said...
I stay away from it for the most part- quite honestly, it's neither good for you, nor is it much better than soda. Although there may only be 50 calories per serving, a bottle contains 2.5 servings- that's a quick way of taking in a lot of empty calories (not to mention sugar). Also, it has not been proven that vitamins are even absorbed by the body in this form. Here is an article on the subject with more info:
http://www.wpxi.com/health/14362206/detail.html
11-27-2007 @ 3:07PM
Gunivera said...
Power C used to be my fave. Now XXX is. My hubby HATES it. Then again, he has to spend 8 hours a night making it. I showed him that it's one of the hottest products of 2007...he mocked anger. "Great, now I have to keep making it!" LOL. It does take some getting used to as it can, at first, taste like watered down juice, but it's still better tasting than Gatorade or anything with sucralose or other artificial sweeteners.
11-29-2007 @ 2:39AM
Stuart Garret said...
Vitaminwater: WOW, The Jokes on all of us!
The stuff is sugar & water. Marketing is EVERYTHING......How could anybody let their children drink such a thing? How could anyone who is trying to to be healthy drink such Junk?
Energy Drinks......More Garbage....Caned Soft Drinks contain the worst Acidic Water on the Planet...Shame on all of us!!
There is however a new trend to drink alkaline beverages to detoxify the body from the above mentioned drinks. And, as always, leave it to the Japanese to be a few hundred years ahead of the game. They have just ordered $9 million dollars of "The World's Most Functional Water" It's called Anri-Ageing Water. Check out the Press Release at www.HeartHealthyWater.com
So don't believe the Hype, Start Believing Science.
11-30-2007 @ 3:36AM
Evelyn Vincent said...
Any proper ratio of sugar to water will create and electrolyte - you can make it in your own kitchen. The popularity of these fake energy drinks is frightening, it's no wonder our country is having a health crisis!
Readers may be interested in reading these...
Sports Drinks, Salt, Sugar and Electrolytes - making sense about what we really need during activity
http://aromatherapy4u.wordpress.com/2007/10/16/energy-drinks-salt-sugar-and-electrolytes-making-sense-about-what-we-really-need-during-activity/
and
The Truth About Non-Nutritive Sweeteners
http://aromatherapy4u.wordpress.com/2006/09/25/the-truth-about-non-nutritive-sweeteners/
1-14-2008 @ 10:46AM
Sierra said...
I absolutely love Vitamin Water and am proud to say that I've tried almost all of the flavors. As for the sugar content: it contains NATURAL sugars, people. Which, at least in my mind, is better than sucralose or high fructose corn syrup or saccharine or something like that. People see sugar as the enemy, but if it's natural it really is not that bad.
And as for the calories, if you're concerned that 125 little calories will obstruct your ability to fit into that size 0, fear not! There's 2.5 servings in the bottle, and once you know that, you can have half the bottle or a third of it or whatever. I wish everyone would stop saying how "deceptive" that is, because really anyone with half a brain knows how to look on the side of something for nutrition facts. JUST HAVE ONE SERVING. Not that hard. Who said you have to drink the whole bottle?
Oh, and it's not carbonated, so it doesn't leave you bloated like soda does. And it doesn't have caffeine. See? Better than soda.
And besides all of that, it tastes good! And the vitamins...I always drink the Power-C, with Vitamin C, when I feel like I'm getting a cold, and it helps me every time. So the vitamins DO work! Imagine that!
And for those people that say everyone is drinking it because of 50 Cent: that's not all the way true. I didn't even know he endorsed it or anything before I tried it. I heard about it through a friend and got curious. It was yummy so I did some research about it, and found out about the 50 Cent thing AFTER I started drinking it. So there!
1-19-2008 @ 11:02AM
Ashley said...
I LOVE Vitamin water; I actually think it tastes VERY good. Of course there are like 2 flavors i don't really care for, but I can say...Power C, Watermelon, Fruit Punch, and Citrus are my favorites! I CAN LIVE OFF THIS STUFF!! :D