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Hottest Products of 2007: Vitaminwater sweetens your daily H2O

This post is part of our Hottest Products of 2007 feature. Also check out our other Hottest Products of 2007 posts and let us know which product you think is the greatest thing since sliced bread.

When I first discovered the products of glacéau, maker of Vitaminwater, it was the summer of 1998, and there were four flavors of Fruitwater. The lemon ginger flavor was strange, at best, but I could drink an entire cold bottle of watermelon water after a run. Cranberry mint was curious and refreshing. They were lovely, with the tiniest hint of color and no sugar: what I'd always wished for in a bottled water.

Cut to 2007, when, in order to cater to the mass market's taste for sweets and the craze for vitamin-enhanced beverages, glacéau's Vitaminwater has been stocked with sugar and color. This summer, Vitaminwater was being guzzled by all my friends' children at family barbecues and birthday parties. The day-glo orange and green look oh-so much like the Kool-Aid and Gatorade we drank in decades past, and I have to say they're just as sweet. The watermelon water I loved has been replaced by four new flavors, all "naturally" sweetened; peach, raspberry, grape, lime. Sounds like Lifesavers! The kooky Whitestone, Queens management has sold (out?) to Coca Cola (NYSE: KO) for $4.2 billion. 50 Cent, famously, had a big payout thanks to his prescient investment in the stuff (he wanted to put his money in something healthier than his rap rivals' liquor ventures). For Coke, of course, it was just the latest salvo in the next generation of the cola wars (now it's enhanced waters and super-premium juices, but it's still the same ol' Coke vs. Pepsi).

In 2007, Vitaminwater has truly transcended its Queens roots. Vitaminwater is the Kool-Aid parents can feel good about and adults can drink while they're exercising without guilt. After all, it's packing a powerful punch of vitamins and only 50 calories per serving! Using crystalline fructose and cane sugar instead of high-fructose corn syrup, while a step in the right direction, is still sugar, however; and many experts claim that our bodies have a hard time absorbing the vitamins in these beverages.

Do we drink VitaminWater because it's good for us? Or because it's sweet, fun, a little less guilt-inducing (and, lest we forget, way more expensive) than sodas? Probably a bit of both. But after my experience during the Oregon Hood-to-Coast relay, in which I drank several bottles inbetween my 17 miles of road running, I have decided it's not worth the money; if you drink enough of the stuff, you start to taste it in your sinuses. Ewww.

If you've had some experience with this product, let us know about it. Or if you know of something else that you think is one of the Hottest Products of 2007, feel free to tell us about that as well.

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