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Donald Trump cologne on clearance at TJMaxx -- the end of an era

Posted Nov 26th 2007 3:25PM by Zac Bissonnette
Filed under: Marketing and advertising, Trump Entertainment Resorts (TRMP)

Ladies and gentlemen, I am officially declaring an end to the comeback of Donald Trump. The signs have been there for awhile: rampant overexposure, a feud with Rosie O'Donnell, declining ratings on "The Apprentice," a falling stock price on Trump Entertainment Resorts (NASDAQ: TRMP), a terrible book with the clown of personal finance, Robert Kiyosaki, and an appearance on World Wrestling Entertainment (NYSE: WWE).

But now it's all over. I stumbled upon Donald Trump's much-hyped cologne "Trump: The Fragrance" at Marshalls -- but it wasn't just at TJMaxx (NYSE: TJX). It was on clearance at Marshalls: $8 a bottle, way, way below its suggested retail price of $48.

I was going to get it for my dad as a gag gift (the one person I know who can stand Trump less than I can), but decided to save the money. When I told my dad about it, his reaction is a pretty good indicator of why the cologne was obviously a huge flop. Here's what he said:

If I want to smell like Donald Trump, I'll save the $8 and go roll around in dog crap.

Amen dad.

Tags: cologne, Donald Trump, DonaldTrump, retail sales, RetailSales, TRMP, Trump

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