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The auto business begins to look ugly again

Just a couple of months ago, things looked great for GM (NYSE: GM) and Ford (NYSE: F). Both stocks traded near 52-week highs. GM was up 40% for the year at one point. Wall Street assumed that, with new UAW contracts in hand, lower costs would drive better North American operating income. The US car companies would be turned around.

Since then, GM stock has fallen from $43.20 just over a month ago to under $28. According to the FT, "the outlook for US consumer spending has darkened, dashing hopes for an early recovery in car and truck sales." That is putting it mildly.

Total sales of light trucks and cars in the US should hit over 16 million units this year. Some estimates say that the number may fall to 15.5 million next year, but industry experts like Jerome York, who used to serve on the GM board, think the number could go much lower.

On the back of an envelope, sales of 15 million units next year would knock about $25 billion out of total US car sales revenue. Ford only does about $40 billion in global car sales in a quarter, so that number is significant.

If GM and Ford end up taking $10 billion of the fall in US revenue, it will wipe out any savings the UAW contract has given them. They will have to go back to the drawing board on plant closings. They may have to look for more white collar lay-offs. It is also likely that incentives will make a big comeback to keep inventories from getting out of hand.

In other words, a mess.

Douglas A. McIntyre is an editor at 247wallst.com.

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Last updated: November 11, 2009: 11:52 PM

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