Facebook, ABC Networks, team up for political education

Remember in 2004 when Sean Combs Puff Daddy P-Diddy Diddy helped champion the "Vote or Die" campaign? Yeah, me neither. But for decades, attempts to get the younger generation to the polls have been critical parts of our major elections. I still remember watching Bill Clinton on MTV in the summer of 1992, lamenting the fact that I was only 18 and unable to vote.

A new President will be elected in about 50 weeks, and Walt Disney's (NYSE: DIS) ABC Networks is planning on using new media to help educate the social-networking crowd about candidates and news along the campaign trail. The network has inked a deal with Facebook -- in which Microsoft (NASDAQ: MSFT) owns a small stake -- to provide news reports and video for the nearly 60 million members of the website. Facebook members will also be able to participate in polls and debates.

ABC and Facebook have announced plans to jointly sponsor Democratic and Republican Presidential debates in New Hampshire on January 5, three days ahead of the critical primary election in the Granite State. Dan Rose, VP of business development for Facebook, told The New York Times that "Through this partnership, we want to extend the dialogue both before and after the debate."

The agreement was not of a financial nature. ABC News will have exposure on an increasingly popular site; Facebook gets free, fresh content for its political section.

Beth Gaston Moon is an analyst at Schaeffer's Investment Research.