If you had an empty parking lot and rented out spaces for a flea market, would you take responsibility for what was being sold there? No doubt you would draw the line at child porn, dope and other illegal goods. But how about the vendor selling fake Rolex watches?
eBay (NASDAQ: EBAY) is facing the same dilemma in the lawsuit brought by Tiffany and Co. (NYSE: TIF) as Zac Bissonette previewed here last week. The trial proceeding have come to a close, and the judge has promised a decision by next month (just in time for Christmas!), one that could challenge eBay's entire business model. If eBay is held responsible for fake Tiffany items sold on its site, look for other often-counterfeited brands to immediately demand the same treatment. Verification processes would, I believe, be both costly and intrusive.
It's no secret that eBay faces constant criticism for providing an avenue for fencing stolen goods, one so prevalent many police departments routinely browse the offerings looking for those taken in local heists. The company cooperates with law enforcement and has taken measures, such as capping weekly item postings, to limit the problem. However, the willingness of the buying public to turn blind eyes to the source of these 'deals too good to pass up' make elimination of the problem next to impossible.
Will the company making the market be held responsible for the actions of those taking part? A quarter of a billion eBay users are waiting for the judge's decision.
Reader Comments (Page 1 of 1)
11-27-2007 @ 3:11PM
Merrily said...
I think that e-bay has an obligation to take reasonable steps to stop illegal activity. I reported the fraudulent sale of fake pearls with no response. I even offered to give them the item so that they could make their own determination. The seller was a power seller. Clearly there was no incentive for them to do the right thing. I also reported the issue to the Federal Trade Commission (FTC) and offered them the fake pearls. I have yet to see them step in and take any action. In the mean time, the seller is still auctioning off goods on e-bay. Perhaps this civil suit can accomplish what the federal authorities and e-bay could not or would not accomplish on their own. In other words if e-bay knew or should have known of the illegal sale of goods on their website, they had an obligation to shut the seller(s) down. Likewise the FTC and the Department of Justice had a role to play as well. From my personal experience, neither one of them took any action.