Why didn't Sprint and Nextel ever really merge?


When Sprint (NYSE: S) merged with Nextel Corp. in 2005, more than a few wireless industry eyebrows were raised. After all, the combination of then-Cingular and BellSouth was sitting on the horizon and Sprint was most likely desperate to not get left behind. At the time, Verizon Wireless was the largest wireless provider in the U.S. and the newly-combined Cingular/BellSouth venture was poised to raise those stakes. What was Sprint to do? Merge with a company itself.

The problem that would become apparently to everyone except boardroom ninnies was the technical incompatibility of the Sprint and Nextel wireless networks. Is it really economically feasible to operate two overlapping national wireless networks, even if the combined company were to see a combined customer (and revenue) count? That was the promise. It failed, and failed miserably.


Right now, the Nextel wireless network that exists is losing customers hand over fist, Sprint has booted its CEO and exited the WiMAX venture to build a national high-speed wireless data network, and the merged company apparently still operates internally as two separate companies. In a sense, the highly-efficient Nextel team was very successful as its own company, streamlining decisions and getting things done.

Enter Sprint, with a standard, bloated bureaucracy and dotted lines a mile long to get anything done. Add to that the technical network problems of Sprint neglecting the older Nextel network and there you have it -- a disaster. Whoever replaces interim Sprint Nextel CEO Paul Saleh (a former Nextel executive) will have a load of problems to fix -- from the internal culture to the outside network problems. Maybe the new leader can, you know, actually merge the two companies three years after they both merged on paper.

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