Rarely does any new online toy launch with features that seem better from those that were advertised in the mockups. But somehow, this next-generation dynamic quotes and company research site launched today by our parent, AOL Money & Finance, still blows me away. I've watched demos and made notes on large-format printouts of how it could be; I've listened to calls in which developers enumerated its benefits. I'm still giddy like a kid Christmas afternoon trying out her new toys, such as:
- Interactive charting. Sure, that could mean anything, but this is truly great. Hover your mouse over the chart to see the high, low, open, close and volume from the day in question, or see where earnings and dividends were announced. Compare with a competitor at the click of a mouse; add in any symbol to compare quickly (I wanted to compare two of my portfolio holdings, Apple Inc. (NASDAQ: AAPL) and Starbucks Corporation (NASDAQ: SBUX)). Clicking through to see seasonal performance shows trends (Apple often spikes at the end of November as investors anticipate holiday sales of gadgets and Macbooks and such).
- Tabbed real-time news. Without navigating off the main quotes page, you can click to see the latest headlines from news outlets, trade publications, press releases, and (of course!) blogs.
- Scrolling ticker. I just love a scrolling ticker. Hey! Crocs (NASDAQ: CROX) is up $2.77 today!
- Streaming quotes. No need to refresh your browser. I love that.
Other coverage of the launch:
- TechCrunch, AOL Gets Serious About Finance: "Another feature that I haven't seen elsewhere is a simple return-on-investment table that shows investment returns for given periods. Or simply set the calendar to whatever dates you like."
- Silicon Alley Insider, AOL Relaunches Stock Quotes: The Opportunity: " Some slick new features that Yahoo and others will probably want to copy."
- 24/7 Wall St., New "AOL Finance" A Winner: "They are not only better than the products from Yahoo! Finance and MSN Money; they are probably better than the chart and quote pages at any of the major financial sites."
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Reader Comments (Page 1 of 1)
11-28-2007 @ 3:21PM
Michael said...
You should have mentioned Big G's http://finance.google.com, which rocks my socks with news links and dynamic charts, etc.
I didn't think you'd mention it though, given the watermark at the top right.