I've written about BigBand Networks (NASDAQ: BBND) before on BloggingStocks here. While I don't own the company, it remains on my watchlist because I do think that the technology provider for the cable industry has the makings of influencing the future of content and advertising delivery for the cable industry. As I wrote previously, the company has some operational issues to sort out as it matures as a publicly-traded firm.

Yesterday, BigBand announced it has sold its multi-media router technology to five more Chinese cable operators. The company said that it landed new customers Tibet Cable, Tiacang Cable, Jiayuguan Cable, Nanchang Cable and Luan Cable. BigBand says that with these customers it serves more than 40 service providers in China.

Recently, the company announced that Comcast (NASDAQ: CMCSA) has chosen BigBand as its switched digital video vendor. This is another feather in the hat for a company that is the arms dealer in the arms race between telcos and cable companies to offer video services and applications. With the most widely deployed switched video solution (SDV), BigBand has seven of the top ten largest service providers in the U.S., selling to companies like Time Warner Cable (NYSE: TWC) and Verizon (NYSE: VZ). The company is also positioned to benefit from what analysts call TelcoTV (video delivered over DSL).

BigBand is down over 65% this year. It's possible that the stock is bottoming out,here but it's worth losing some points to the upside and waiting to see if management regains credibility by smoothing out its earnings performance.

Zack Miller is the Managing Editor of IsraelNewsletter.com and a former equity analyst for a leading multinational hedge fund. Miller holds no position in stocks mentioned above.