Cyber Monday traffic up 26% over 2006

Posted Nov 29th 2007 2:45PM by Brian White
Filed under: Industry, Amazon.com (AMZN)

Yesterday, the guesses were lined up about this past Monday's online traffic and sales figures. Well, the traffic figures are official now, and online traffic on Cyber Monday jumped 26% over last year's levels. If consumer spending is slowing down this winter due to energy prices and credit crunches, it sure did not show this past Monday.

Hitwise, an internet traffic reporting firm, released initial figures that showed Amazon.com (NASDAQ: AMZN) rise to the top of the most-visited retail website list on Monday. It's interesting to note that Hitwise also stated that this was the third annual Cyber Monday in a row where growth was seen. Amid talk of slower holiday retail sales this year, could it be that customers are moving those purchases from the early morning hours of Black Friday to the comfortable office mouse clicking environment of the following Monday?

Hitwise recorded a 26% increase to the Hitwise 100 Retail Index this year (the top 100 retail websites) compared to November 27, 2006 levels. The largest growth areas this year on Cyber Monday were the electronics and video games categories.

Amazon.com received an estimated 10% of visits among the top 100 retail websites, according to Hitwise. Following closely behind were the websites of brick-and-mortar chains Wal-Mart Stores, Inc. (NYSE: WMT) and Target Corp. (NYSE: TGT), at second and third place, respectively. The fourth and fifth-place winners on Monday were the websites of consumer electronics retailers Best Buy, Inc. (NYSE: BBY) and Circuit City Stores, Inc. (NYSE: CC).

Tags: AMZN, Black Friday, BlackFriday, Cyber Monday, CyberMonday, holiday retail, HolidayRetail, inthenews, retail holiday sales, RetailHolidaySales

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Reader Comments (Page 1 of 1)

11-30-2007 @ 12:03PM

TxdoHawk said...

No surprise here. Online deals were much better than most of the brick & mortar deals, plus you don't have to worry about getting trampled by angry soccer moms.

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