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Is Hershey selling candy or crack -- Cops can't tell!

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Philadelphia cops are unhappy with Hershey (NYSE: HSY) because they can't tell the difference between Ice Breaker Pacs and the tiny heat-sealed bags of crack and heroin that they're responsible for getting off the street.

Fox has a side-by-side comparison of the two packets, and they do look pretty similar. But think about it: It's no secret that the War on Drugs has been something less than a success -- read Reefer Madness for more on this. And when the Chief Police Inspector of Philadelphia can't tell the difference between heroin and candy, maybe we ought to just give up.

But if Hershey did this on purpose, I gotta hand them props for brilliant marketing -- kind of a Gen Y version of candy cigarettes. I've never seen a bag of heroin up close in my life, but I might have to start carrying around Ice Breaker Pacs -- it could improve my street cred.

This could also be a great defense for people busted for possession: "I thought the guy on the corner in the trench coat was selling Ice Breaker Pacs! It confuses the cops too!"

I would love to see a chart showing the spike in Ice Breaker Pacs sales caused by this news.

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Last updated: November 27, 2009: 06:41 AM

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