Philadelphia cops are unhappy with Hershey (NYSE: HSY) because they can't tell the difference between Ice Breaker Pacs and the tiny heat-sealed bags of crack and heroin that they're responsible for getting off the street.
Fox has a side-by-side comparison of the two packets, and they do look pretty similar. But think about it: It's no secret that the War on Drugs has been something less than a success -- read Reefer Madness for more on this. And when the Chief Police Inspector of Philadelphia can't tell the difference between heroin and candy, maybe we ought to just give up.
But if Hershey did this on purpose, I gotta hand them props for brilliant marketing -- kind of a Gen Y version of candy cigarettes. I've never seen a bag of heroin up close in my life, but I might have to start carrying around Ice Breaker Pacs -- it could improve my street cred.
This could also be a great defense for people busted for possession: "I thought the guy on the corner in the trench coat was selling Ice Breaker Pacs! It confuses the cops too!"
I would love to see a chart showing the spike in Ice Breaker Pacs sales caused by this news.











Reader Comments (Page 1 of 1)
12-02-2007 @ 11:15PM
Steven Hoopen said...
AHHHHHHHHAHAHAHAHAHAHAHAHAHAAAAAAAAAAAHHHHHAHAHAHAHH
12-02-2007 @ 11:21PM
Ron Johnson said...
Any idot should be able to tell a Hershey promoted product from a fake. Hershey has been in business since around 1888. They would not do anything that would curtail their vast business. It is ludicrest to think that they would. Someone is trying to make a name for themselfs just suggesting that Hershey would be involved in anything like this. A bunch of idots in my opinion.
12-03-2007 @ 5:22AM
KG said...
You said in your little blog..."And when the Chief Police Inspector of Philadelphia can't tell the difference between heroin and candy, maybe we ought to just give up."
Two very unrelated products in front of a guy who is police chief, not the head of the narcotics unit and you make such a stupid question. Maybe we should ask your boss if he/she knows the difference between words on paper and real journalism....Oh, that might embarrass them since the obviously don't OR were on vacation when you wrote this.
So, just how F*ing stupid are you to make such a comment. Geeze.
12-05-2007 @ 3:34PM
David Rowan said...
It's so sad that some humans in strong positions get away with murder, can't stop sinking, to yet another "all-time low". Greedy, sleezy ad men/women who knew this would attract our impressionable youth, our children. But..., are more interested in $ and climbing the 'status ladder' and can't look down. Don't see the whole picture. I guess they're afraid to look down or in the mirror, out fear they'd slip and fall. Boo-Hoo?! Hearshy has paid at least two of these animals who made (author)&(seller) this ice-thing and packaging ('Life-breakers', I meant, "ICE-BREAKERS")to actually launch??!. The top Hearshy hi-way robbery man/men or women, who did this, who ok'd this disgusting, imbecilic, selfish, and self-serving advertising 'Genius' campaign, ought to be ashamed of yourselves. Your excuses are lies, and any brilliant defense you think you can dream up are lies. You can not fool us one bit, we know you'll try, [Too much profit at stake] but caring, loving parents know different and won't listen. We won't listen to kirk seville, or any other of you deaf, dumb and blind WRONG people, who work with, or for Hearshy. When Hearshy first opened, you gluttonous, horrible, parasites weren't even born yet. TWIMC, In conclusion, we all know there is a certain Chocolate forefather who's now rolling over in his grave. Lucky for you.! Because if he could, he'd put the whole gang of you bastards out in the streets. Unemployed, JOB-LESS. BTW, You anger us. You know what "Ice" is, and what it does to Kids and adults. And we're not talking about frozen H2O. Get out of your denial,
try to get a little real.
12-03-2007 @ 2:25PM
Connie said...
Since Hershey is or has moved their operations to mexico, maybe the new Ice Breakers Pacs was part of their marketing plan!