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Costco does well by doing good -- pay attention Wal-Mart!

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It was hard to argue with Wal-Mart (NYSE: WMT)'s ruthless efficiency and emphasis on cost-cutting at all costs when it was producing results.

But as the five-year chart below shows, Wal-Mart's stock has been a serious laggard of late. Meanwhile, its more socially conscious discounting cousin, Costco (NYSE: COST) has been on a tear.

Costco vs. Wal-Mart, trailing five years

Over the past five years, shares of Wal-Mart have lost more than 10% of their value. Costco is up better than 100% over the same period.


A piece in the Seattle Post-Intelligencer sheds some light on the kinder, gentler corporate culture that is producing results for Costco. The article is excellent and worth reading, but this one part of one sentence probably sums up the major difference between the two companies better than anything else: Chief Executive Jim Sinegal, the penny-pinching, self-effacing multimillionaire who is beset by handshakes, hugs and even kisses from employees.

It's hard to imagine anyone hugging Wal-Mart CEO Lee Scott. Kicking him in the crotch? Perhaps. But certainly not hugs. And Sinegal even, gasp, donates large amounts of money to Democrats. He tries to visit each Costco location at least once per year.

Furthermore, "He has kept his salary at $350,000 for the past six years, a fraction of what most other Fortune 500 chief executives earn. He also turned down a $200,000 bonus last year because of disclosures of sloppy bookkeeping regarding company stock option practices, and he reimbursed the company $62,463 for using the company's aircraft for personal use."

Is it just me, or is hard to imagine Lee Scott doing any of these things? If the stock's pitiful performance since he became CEO isn't a good enough reason for the company's board to consider urging him to retire to spend more time with his family, perhaps the arrogant corporate culture and terrible reputation that he has helped to craft should be.

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DJIA-223.328,280.74
NASDAQ-49.201,796.52
S&P 500-26.91896.42

Last updated: July 06, 2009: 05:27 AM

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