Is the NHL on its way to reviving hockey?


Sidney Crosby Not so long ago, the NHL seemed like it was on the brink of losing what little cultural relevance it had left. The lockout irritated the sport's loyal fans, and less-loyal fans simply lost interest. Attendance was weak, and what were thought to have been important contests were getting beaten in the ratings by arena football games.

Now, Nashville investor David Freeman has led a group buying the Nashville Predators franchise for $193 million -- a strong vote of confidence in the league's future.

The last NHL team to be sold was the St. Louis Blues in 2006. The Blues fetched $150 million. An NHL-commissioned report found that, during the 2002-2003 season, the NHL's 30 teams lost a total of $273 million.

It seems like efforts to rein in player salaries may be making the league more competitive financially, and the NHL could be back on the road to profitability.

Now all it needs is a young stud to revive mainstream interest the way that Wayne Gretzky did many years ago. If the league can get behind promoting him, 20-year old Penguins phenom Sidney Crosby could be their man.

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