In a world with failing mortgages, terrorist attacks, the rise of the Chinese economy and greenhouse gases stewing inside the Earth's environment, it's comforting to hear that the top search term on global internet property Yahoo! Inc. (NASDAQ: YHOO) was -- wait for it -- Britney Spears.From viewing the top-10 search terms from Yahoo!, one would think the brainless antics of every teenager on the planet was in control of every web browser in our world. While I'll reserve an opinion on Google, Inc.'s (NASDAQ: GOOG) top search terms, my impression on Yahoo!'s web search audience is now pretty clear. Oddly, though, the demographic that would be searching for such mind-numbing terms like these are precisely the target many advertisers are looking for. Yay (yawn).
Here are the top-ten, in order: Britney Spears, WWE, Paris Hilton, Naruto (a Japanese manga series), Beyonce, Lindsay Lohan, RuneScape (an online game), Fantasy Football, Fergie and Jessica Alba. Sounds like a who's who of teenage stars and media smut. Nice.
Why do so many millions (or billions) of web surfers care about a has-been teenage diva, or a has been party trash girl? Beats me. But, it does prove one thing -- the world's web surfers can be obsessed by goofy media types and mass-manufactured entertainment personalities. This is kewl while I LOL.
Best & Worst in Money 2008: Most shocking financial collapse
Closing Bell: Stocks slump as AMD, AT&T, GM and Merck decline
Global Q&A: A rocky road, but profits ahead
Reader Comments (Page 1 of 1)
1-25-2008 @ 10:12AM
Jessica said...
Borrowing yet another page from the Madonna play book, Britney Spears has reportedly begun her own record label--Enslaved Records.
Owned by Sony BMG Music Entertainment, Britney's label is in negotiations to sign its first act.
Hoping to equal the success of Maverick Record's first cash cow, Alanis Morisette,
Britney's label is in negotiations with a New York based hard rock band called MEAN VENUS.
Britney allegedly encountered MEAN VENUS mid-set some months ago at NJ's legendary Stone Pony
(the historic rock club where the likes of Bruce Springsteen cut his teeth)
and offered the MEAN VENUS boys a deal on the spot.
MEAN VENUS' lead singer (who goes merely by the initial, J)
has also been rumoured to be involved with Mrs. Spears in a more than professional capacity as well.
The MEAN VENUS buzz began with the rumour that lead singer, J, was none other than the illegitimate son of Led zeppelin's very own Robert Plant
and that the unsigned band would be opening for the long awaited reunion tour commencing summer 2008.