Entrepreneur's Journal: Ditch the phone book and advertise online?

Great Article.

eMarketing & Advertising online works 24 hrs/7 days/365 days a year and it does not take sick leave, etc. depending on what type of package you purchase.

The advantages -- you never know who will discover you online that could not discover you in your local communities if you were not online.

The Internet is global and I have reviewed a copy of books that shares on don't pass up freebies as well.

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I have noticed that nobody keeps a phone book around anymore. All of the technology users use the internet for everything. But there is still a need for phone books for the non-technology users. In addition, not all businesses have an online presence.

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Phone Books are like the little corner grocery store, they fill a need but if you are shopping you want more choices. Online you can compare prices, find phone numbers, locations, and even get a map.

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Keep the yellow book many old folks don't use the internet they need the old yellow book

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I agree with the older crowd still heavy on using the tried and true phone book. And they are the people who are more stable(have more money), than the 18-35 year olds scrambling with a young family. I have used the online system for a month and recieved no calls, i'll stick with the yellow pages, thanks, not everyone is glued to a computer. http://the-carpetking.com/

Yikes!

I hope you REALLY don't throw your phone books out. You need to recycle them.

Thinking Green,
http://www.OnTrackMarketingSolutions.com

I am restarting a business. I hope the internet is as productive as some say it is for advertising.

GREAT IDEA
BEAT OUT THE
YELLOW BOOK
REAL YELLOW PAGES
GREEN BOOK
BLUE BOOK
I HAVE NO MORE ROOM
FOR ANOTHER BOOK ON MY DESK
HOPE THIS WILL STOP THE RAINFOREST
FROM LOSING TREES
MAYBE STOP TY ATMOSPHERIC WAMING
AND HELP THE PENGUINS DO A DANCE

I'd just like to say the internet is awesome and infinite! And if you have a business and have not utilized the major search engines then you are three cans short of a six pack and your business probably won't last any longer than a fart in a windstorm!! However, if you are reading this you must have some relationship with the internet, Use It!! While you're at it, and since it's Christmas time a delectable goodie can be found at :
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Hoorahhh!!! Two more free listings for my business on the ever expanding internet!
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Hey, your toilet overflows... your computer isn't up and you need a plumber NOW? Where do you look?

Your friend has recommended a great carpet cleaner last month, and NOW you need THAT carpet cleaner as your in-law's are coming tomorrow! Where do you look to find his phone number?

Your spouse wants you to take her out to dinner, but doesn't know what - the yellow pages has menus with PRICES, easy and FAST! Don't discount the local yellow pages.

I too have gotten away from the phone book, when possible. Being in Massachusetts, I have found www.justthecape.com to me my new source for Cape Cod info and numbers.

FYI, I just noticed on their site that they have a couple other ones www.justtheberkshires.com and www.justthecapitalregion.com. Guessing the same for different areas.

Sorry folks- but pereption here is far outpacing reality. Online search is certainly growing - but it is no where near ready to surpass the phone book. Most of the phone books have online options for their customers as well. Believe me it's a lot more profitable for the phone book company to throw an ad online than publishing all of those books AND delivering them. The reason you all get four and five phone books is that the product works well and there are therefore multiple companies fighting for market share.

"Ditching the phone book" to build an online presence for your business- for many would be like taking the sign down off of the front of their store and selling it to finance a direct mail campaign.

You complain about the number of phone books? If you want to look at market fragmentation how many search engines are there? Can you really afford to advertise on Google, Yahoo, MSN, Ask, Yellowbook, Superpages, Yellowpages, dex, etc.

Yes you can get your name listed in the local search areas - but that only really helps you if there is no one else in your area doing what you do. It only shows the three closest listings.

An effective Yellobook campaign still has my money hands down for most businesses. It IS the oldest search engine. IS it wise to start building an online presence as well- certainly - but don't gut the engine of your car just to buy a new exhaust system.

I here a lot of pros and cons here about email marketing. We have a brand new...never before...
quick...fun and easy...way for existing or new buyers to connect to eBay. We are looking for ways to advertise and market the product we call "MyShoppingGenie" The Genie is FREE and can be found at: http://www.MyShoppingGenie.com/GetFreeGenie
any advice... THANKS!!!

We have had a yellow page presence for over 40 years and offer free services in that advertisement also. It has always been our main advertising and has supported and grown our business for us.

In the past few years we have noticed that fewer and fewer people call from the phone book OR the listings on the internet locations we have.

This year we are getting rid of our yellow page ad this year as we canvas every new customer and almost ALL are coming from seeing our presence on the street with our signs.

I believe the problem is the TINY yellow pages directories they send now to almost anyone with print so small you can barely see it along with the inconvenience of keeping all those 'yellow pages.'

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