Nintendo pulls Wii advertising in the United Kingdom

Posted Dec 10th 2007 7:10AM by Zac Bissonnette
Filed under: Microsoft (MSFT), Marketing and Advertising, Sony Corp ADR (SNE), Technology

DailyTech sums up the success of Wii pretty well: "The case of the Nintendo Wii is a wet dream for any business. As the darling of the electronic entertainment industry for the second holiday season in a row, Nintendo is still selling out of every single Wii it makes."

In England, Wii has been such an overwhelming success that the company has suspended its aggressive advertising because it doesn't want to increase demand for the console.

A Nintendo representative said that "We have been running the campaign all year round, but we want to take a responsible stance this Christmas and not fuel demand."

Sony (NYSE: SNE)'s Playstation 3 has been picking up some momentum of late, but this latest news solidifies what most people already knew: The Nintendo Wii has been the hit of the latest generation of gaming consoles.

The next generation should be interesting to watch: Will Sony and Microsoft (NASDAQ: MSFT)'s Xbox take some cues from Wii's user-friendliness and fun factor?

Tags: Microsoft, MSFT, Nintendo, NTDOY, SNE, Sony, video games, VideoGames, Wii

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Reader Comments (Page 1 of 1)

12-10-2007 @ 9:56AM

Jeff said...

Nintendo's product strategy is right on target. Too bad their production strategy sucks... they can't produce enough of a product that's far from cutting edge (in the technological sense).