The New York Times writes, "to be called TechTicker, the Web program will report exclusively on technology stocks, offering daily streaming-video segments and blog posts, as well as some live coverage of breaking news, said Brian Nelson, a spokesman for Yahoo." Hosts will include Henry Blodget of Silicon Alley Insider and blogger Paul Kedrosky.
The idea just may work, and it could offer some competition for the likes of CNBC and Fox Business Network. Internet consumers have become used to watching video online, particularly because of the success of YouTube. And, Yahoo! Finance and the portal's technology news section can certainly promote the new video news service by sending it a great deal of traffic.
The plan may also be a financial success. Video ads placed in online content tend to get much higher CPMs than display ads do. If some of the visitors to Yahoo! are willing to watch business and tech news presented in video instead of print, the online giant may be able to improve its ad yield.
Douglas A. McIntyre is an editor at 247wallst.com.