Boeing announced Tuesday that it is still on track to fly its first 787 Dreamliner in Q1 2008 and deliver the plane to its first customer, All Nippon Airways, by the end of 2008, The Wall Street Journal reported (subscription required).Boeing (NYSE: BA) also confirmed full-build 787 aircraft production plans. Earlier this year, Boeing delayed delivery of the 787 by six months to about December 2008, instead of May 2008, due to a parts shortage and also to complete additional work previously assigned to contractors, Bloomberg News reported. Boeing's shares were down 40 cents to $92.33 in Tuesday mid-day trading.
Boeing has 762 orders for the 787, valued at about $120 billion. Analysts view an aerospace company's ability to deliver planes on time as critical to the company's future prospects, due to the high cost airlines incur for delayed planes. Delayed plane deliveries also discourage future plane orders, analysts generally agree.
In addition to the 787's next-generation passenger amenities and substantially improved fuel efficiency, the plane also serves as a touch-point in the aerospace battle between Boeing and Airbus.
21st Century flight
United States-based Boeing and Europe's Airbus are engaged in a global battle not only for market share of commercial airline miles flown, but also regarding which air travel model will best meet the needs of air travelers in the initial decades of the 21st century.
Boeing argues that point-to-point air travel will be the era's defining air travel flight, and that customers, frustrated and fatigued by the existing hub-and-spoke system, will flock to airlines that offer fast, direct, point-to-point flights in a postmodern aircraft that boasts numerous traveler comforts/amenities. Boeing's next-generation 787 Dreamliner is at the core of this point-to-point strategy.
Conversely, Airbus, although not willing to completely cede the point-to-point travel market to Boeing, argues that superjumbo air travel, which features lower ticket prices, larger seating capacity and longer ranges, will be the flight most preferred by airlines and air travelers. Airbus' A380, which will typically carry 525 passengers more than 8,000 miles non-stop, is at the core of Airbus' strategy.
Stock Analysis: Tuesday's announcement is a status quo data point for Boeing, with the company's ability to deliver its first 787 on time serving Wall Street as a key metric in 2008. Analysts will also pay attention to the 787's power-up and initial test flights in the months ahead. Along with flight characteristics, if the 787 demonstrates, as promoted, a substantial increase in fuel efficiency, look for BA's shares to move above $110 per share in 2008.










