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As dollar falls, foreign automakers plan U.S. factories

Do you like to drive fast Italian cars? If so, you're in luck. In the next few years, you'll probably be able to buy a zippy little Alfa Romeo -- and at a bargain price. Best of all, it will be made right here in the good old USA.

According to The New York Times, Fiat of Italy is considering building a new car factory in the U.S. to produce Alfa Romeo sports cars. Fiat hasn't sold cars here for over a decade, but the falling dollar makes the American market too potentially lucrative to pass up. Fiat believes that locating the factory in the US is the only way it can sell cars here profitably, due to lower labor and transportation costs in North America. The Center for Automotive Research in Michigan recently found that European autoworkers make $10 more an hour than autoworkers in the US.

As the dollar keeps dropping against the euro and just about every other international currency, and organized labor becomes weaker, more foreign producers are planning to build factories in the U.S. The sheer size of the market is a tremendous attraction, and when combined with a weak local currency -- the ever-shrinking dollar -- and falling labor rates, the idea of producing cars here makes all the sense in the world. Fiat is not the only company with plans, either. Renault, Peugeot-Citroen and Volkswagen are all considering opening American factories. And BMW, which already produces in South Carolina, may expand its operations there to include engines and transmissions.

It's strange to think that organized labor and the U.S. dollar are so weak that foreign firms prefer to open plants here. It's kind of like what the U.S. did in Mexico for a few decades. Some critics complain that the dollar is beginning to resemble the peso more than the euro, and with developments like this, it looks like that complaint is no joke.

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Last updated: July 24, 2008: 10:13 AM

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