Remember how they used to say that the sun never set on the British empire. The same goes for talk show queen Oprah Winfrey's empire.
In an era when most media conglomerates struggle, Winfrey has the midas touch, which is why her endorsement of Democratic presidential candidate Barack Obama may have a huge impact on the election. Her continuing presence at the pop culture zeitgeist is nothing short of remarkable.
Ratings for "The Oprah Winfrey Show" remain strong. When she got 100 plus members of the Osmond clan on her program on November 12 following the death of patriarch George, she scored her best ratings since the prior January, according to Broadcast and Cable. During the week ended November 25, Her protege Dr. Phil McGraw earned a 5.5 rating, trailing Winfrey's show, which got a 5.7, but her ratings included Thanksgiving while his didn't, the trade publication says.
Her magazine also continues to perform impressively. O-The Oprah Magazine earned about $70.8 million in advertising revenue between July and September, up 6.8% from a year earlier, according to the Publishers Information Bureau. Her magazine has 481.35 advertising pages during that same time, surpassing the totals of rivals Every Day with Rachael Ray (141.86) and Martha Stewart Living (383.8). Overall, the magazine business continues to suck wind as advertising dollars migrate to the Internet.
How about books?
When the Oprah's Book Club chose British author Ken Follett's The Pillars of the Earth, its publisher immediately shipped 612,000 copies of the 973-page book, according to BBC.com, which notes, "Oprah's Book Club has approximately one million members and each of its selections have skyrocketed to the top of bestsellers lists."
Who knows what the future holds for Winfrey. She's probably isn't running for president herself because it would be a demotion.
Be sure to check out more Money Winners of 2007.











Reader Comments (Page 1 of 2)
12-14-2007 @ 9:01AM
Theresa Acri said...
Aren't there electon-contribution laws covering just how much any candidate can accept from any one source? And I would hate to see this election turn into 'Oprah's Choice', instead of 'Which is the best candidate for the people'.
Until Ms Winfrey decided to hop into the ring, so to speak, the important issues were debated between the candidates. Now, I'm afraid, it's going to turn into a contest of who has the most celebrity support.
Too bad Ms Winfrey didn't decide to 'endorse' the only WOMAN in the race, instead of going with a rather mundane issue of endorsing someone because of his race. Ironically, the 'R' card has had little impact until now.
And we wonder why the rest of the world watches our elections with such mirth and entertainment?
12-14-2007 @ 1:22PM
Elle said...
RIGHT ON, GIRL!
12-14-2007 @ 10:07AM
milakette said...
The Oprah is rich?! But... I thought all Blacks (nope, no "African-American" crap withme!) were oppressed in this country... How did she make it in this racist, bigoted nation?!
12-14-2007 @ 11:24AM
Lou said...
Ms. Winfrey made it in this nation because there is a God of this nation who does not see color as an issue to him. He made us all equal and unique, one of a kind. It is the people who make choices. MAN is the one who causes his own downfall. If you choose to let your life work for you then it will. That was her choice. She is a Godly woman who took her first step and GOD is taking the rest for her. His word says "If You Take One Step, He Will Take Two". So there it is. It's a Racist issue because she made it out of "those" cotton fields, she is smart, and she has GOD's blessings.
2-18-2008 @ 3:24PM
Monee said...
Why does everything have to be about race? Why can't Oprah truly pick the person she likes without so much critism. What if she did endorse Clinton, people would still have something to say. Then it would be the Sex issue, she would be picking clinton because she is a woman not because she stood for something. No matter what any famous person chooses, someone is still going to have a problem with it. All I can say is may your vote count.
Everyone has a right to choose who he or she wants to vote for. The money that Barack is recieving is legal, and he is using it to endorse his campaign. I don't feel like he is choosing to run or decide desicions on Oprah Winfrey, Barack is doing what he feels is right for the country as a whole.
Evidently, Barack and Oprah are doing something correct, because her TV ratings are the highest in this country and he has won other elections prior to the presidental elections.
Also with the race issue. At one point of time it was impossible for blacks or African Americans to get ahead, but things change over time. Just like my great grandmom struggled to make life better for my grandmom, and my grandmom struggled to make things better for my mom and so on. It's about the struggle and the will to succeed and Oprah struggled and she has the will.
12-18-2007 @ 8:23AM
Dennis Cornwell Jr said...
When people are not seeking God for direction they say and do anything that please self. The bible
state in Proverbs 3:6 In all thy ways acknowledge him,and he shall direct thy paths.
People on a large scale are seeking power and money.Not the Lord Jesus Christ. I agree we need a change and the people hearts need to change.
Men follower fornicator,whoremongers,liars and rich men and not followers of God like they should.
So men always be as they are as long as they obey sin.
12-14-2007 @ 11:29AM
DThomas said...
Oprah's decision to endorse Obama is not based on the race card however, I believe it's based on her desire to see real change in this country's leadership and political practice to include the interest of all people... not only that of one race or gender. Oprah is not the creator of the "race card in politics" the race card has been played since the inception of the political machine we call democracy in America. Why do you think there has never been a woman or non-white male elected to the office of president ever in America's history?
12-14-2007 @ 1:25PM
JOYCE DANFORTH said...
WHEN I DECIDED TO OPEN THIS SITE, I WAS THINKING , WHY DOES EVERYTHING THIS WOMAN TOUCH TURN TO GOLD. YOU CAN IMAGIN MY SURPRISE WHEN IT CAME UP SAYING THAT. LOL
HOWEVER, BACK TO WHY I AM POSTING. IT IS JUST UNREAL TO ME HOW POPULAR OPRAH IS. I CANNOT BELIEVE SHE IS BACKING OBAMA. THIS MAN IS STILL WET BEHIND THE EARS. VERY LOW ON EXPERIENCE. AND MOST OF US HAD NEVER HEARD OF HIM UNTIL NOW. OPRAH IS ONLY BACKING HIM BECAUSE HE IS BLACK. SHE IS DISCRIMINATING AGAINST THE OTHER CANDIDATES. I HAVE NEVER REALLY CARED FOR HER MUCH AND THIS JUST PROVES ME RIGHT. SHE SHOULD LOOK AT ALL THE CANDIDATES AND PICK THE ONE WITH THE BEST EXPERIENCE AND TRACT RECORD.
12-14-2007 @ 11:24AM
Terry said...
Thank goodness there was an intelligent reply made by DThomas. Oprah's message does indeed appear to be about CHANGE! Not about the color of Mr. Obama's skin. She appears to embrace people and issues no matter the color. Thank goodness the color of my skin doesn't determine if I have a roof over my head. It's what's in my head that provides the roof. If Mr. Obama is the person to aide America and the World in making a CHANGE, so be it. I have particiated in the Democratic process for a very long time and must admit, whenever there is a candidate who isn't "the norm" (a white rich male) it seems that the Race Card is always played or the words heard are "can a woman be president". When will "we the people" understand that "we the people" means just that...RED, YELLOW, BLACK and WHITE, we are all precious is His sight...this simply means "we are the people" who can and will help to make a difference. The President or any political official cannot make a difference alone. There has never been an "I" in "TEAM". Good or Bad one, it takes a "TEAM."
12-14-2007 @ 1:19PM
Brenda said...
Too funny. This woman can not win. If she backed any other candidate other than Obama, the Blacks will say, “Oh, she has sold out.” Can't we just forget that this man is black and believe that Oprah believes, within herself, that he can provide the changes we so desperately need? And Lord knows we need a change from this mess our beloved Country has been subjected to over the last 8+ years. Obama is a new voice with new ideas and a drastic change; hopefully, for the better. We are so disliked around the world maybe Obama is the call we must have to change how we are viewed. I don’t feel that there is anything wrong with Oprah endorsing Obama, many other white celebrities have done this and continue to do this. I don’t see these white celebrities jumping to endorse Obama- why? Is it because he is not white? We can make this about race or leave it about a matter of who we feel can make a difference- I choose the latter. If you feel that Obama is not your man then look else where. I seriously don’t believe that Oprah should back Clinton because she is a "woman." That is ridiculous and this only shows that you are evoking your right to freedom of speech-although the comment is gender driven. I am a woman who was backing Clinton, only because she is a woman. With Oprah on the Obama campaign trail, I am now starting to really listen to what he is saying and really hearing what he is saying and with a little more issues discussed, yes I could be swayed. If anything, Oprah has made me interested in what the candidates are saying. She has grabbed my attention. I don’t think I will be voting for Clinton only because she is a woman, but will be voting for the candidate whose views are ones I can live with.
Go Oprah! You Go Girl!
12-14-2007 @ 1:29PM
Debbie Swanson said...
I hope you do well in politics because you blew your TV following when you backed Obama.It is a shame.
12-14-2007 @ 3:18PM
sandy said...
this is a woman who has fought hard and worked hard for everything she has. now she is backing a man who has done the same and wants the same for this country. to me at this point anybody would be an improvement compared to the last eight years. sorry republicans you have had eight years to prove what you guys can do and you have failed miserably.
12-14-2007 @ 12:57PM
user174305 said...
Anyone that thinks that Oprah didn't back Obama because he's black, I have a bridge for sale.
You say that if she voted for a woman she'd still be critized. That's a moot point. Because she DIDN'T.
I just hope that the American voter is not like her and is color blind when voting.
Issues affecting this country are what's important. Not race or gender.
12-28-2007 @ 12:55PM
Bet Killette said...
Amen!
12-14-2007 @ 2:23PM
Steven said...
Why does Barbra Streisand get no heat for doing concerts for John Kerry and Oprah takes heat for Obama?
12-14-2007 @ 3:16PM
Steven said...
Why does Barbra Streisand get no heat for doing concerts for John Kerry and Oprah takes heat for Obama?
12-14-2007 @ 2:28PM
Pat said...
Oh, my, wonder what Stedman thinks about Oprah's association with Obama?
12-14-2007 @ 3:38PM
Boatsan said...
Oprah hurt Obama by backing him it really showes the race card that Obama wanted to get away from. Thanks to Oprah its front and center. Now we will hear is he black enough again. I guess Oprah is trying to show he is. But it can be a turn off again. Oprah can't help from showing the race card. She should have stayed out of it. She took my vote away from Obama.
12-14-2007 @ 2:23PM
GodBlsAmerica said...
I use to have only the hightest respect for Oprah but not now that I see she is supporting a jackass, with a terrorist name, who refuses to put his hand over his heart when they play the national anthem, who states he will use the Coran to be sworn in for president instead of the bible... all because of his color?
She may have made lots of money but all that glitters is not gold... I want nothing to do with the likes of her.
12-14-2007 @ 4:20PM
Maria Villanueva said...
We live in a country where we have choices and we can vote freely. I am registered Republican, but I don't necessarily vote republic if I feel the better candidate is Democrat or otherwise. I am Hispanic and just because I am Hispanic it doesn't mean I will vote for Richardson because he is of Hispanic descent. I am voting for whom I believe would be the best person. For those people who are bad mouthing Oprah for her choice just look at yourselves. Are you making your own decision or is someone telling you who to vote for? This is a free country and we have freedom of choice and freedom speech and Thank God for that!