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Money Winners of 2007: Oprah Winfrey remains media queen

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TV personality Oprah Winfrey Remember how they used to say that the sun never set on the British empire. The same goes for talk show queen Oprah Winfrey's empire.

In an era when most media conglomerates struggle, Winfrey has the midas touch, which is why her endorsement of Democratic presidential candidate Barack Obama may have a huge impact on the election. Her continuing presence at the pop culture zeitgeist is nothing short of remarkable.

Ratings for "The Oprah Winfrey Show" remain strong. When she got 100 plus members of the Osmond clan on her program on November 12 following the death of patriarch George, she scored her best ratings since the prior January, according to Broadcast and Cable. During the week ended November 25, Her protege Dr. Phil McGraw earned a 5.5 rating, trailing Winfrey's show, which got a 5.7, but her ratings included Thanksgiving while his didn't, the trade publication says.

Her magazine also continues to perform impressively. O-The Oprah Magazine earned about $70.8 million in advertising revenue between July and September, up 6.8% from a year earlier, according to the Publishers Information Bureau. Her magazine has 481.35 advertising pages during that same time, surpassing the totals of rivals Every Day with Rachael Ray (141.86) and Martha Stewart Living (383.8). Overall, the magazine business continues to suck wind as advertising dollars migrate to the Internet.

How about books?

When the Oprah's Book Club chose British author Ken Follett's The Pillars of the Earth, its publisher immediately shipped 612,000 copies of the 973-page book, according to BBC.com, which notes, "Oprah's Book Club has approximately one million members and each of its selections have skyrocketed to the top of bestsellers lists."

Who knows what the future holds for Winfrey. She's probably isn't running for president herself because it would be a demotion.

Be sure to check out more Money Winners of 2007.

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Last updated: November 12, 2009: 11:42 PM

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