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GM Daewoo's success shows drive outside U.S.

General Motors (NYSE: GM) logo The U.S. car market will probably total just above 16 million cars and light vehicles this year. And next year, a tight economy may take the figure down. GM (NYSE: GM) has about a quarter of the market, or 4 million units. With a shrinking market and competition from Japanese imports, holding that number may be hard.

But GM is doing well in China, where its is tied with Volkswagen for the No. 1 spot, and the U.S. car company's numbers get better in Latin America each year.

GM has another market which is rarely mentioned, but it is an example of how the firm is accelerating its investments and returns overseas in a bid to diversity geographically.

GM's South Korea unit GM Daewoo Auto & Technology will probably sell 1.8 million vehicles this year, up 20% from 2006. According to The Associated Press, "GM Daewoo was South Korea's third-largest automaker in 2006, behind Hyundai Motor Co. and Kia Motors Corp." And GM is going to launch and improve several of its brands there next year to try to improve its market share.

Investors in GM tend to watch monthly car sales numbers in the U.S. They might do better to look at how the company is doing abroad. Increasingly, that is GM's future.

Douglas A. McIntyre is an editor at 247wallst.com.

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Last updated: November 26, 2009: 04:01 PM

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