Overstock brags about customer service -- how about some profits?


Overstock (NASDAQ: OSTK) logo Good news for Overstock.com (NASDAQ: OSTK) customers: The company ranked number 1 in the Online Customer Respect Study issued by the Customer Respect Group for the fourth quarter of 2007.

In a press release announcing the accomplishment, CEO Patrick Byrne said, "Our No. 1 ranking is more validation of our overwhelming focus on treating our customers respectfully and honorably. We want to offer the best deals on the web while being the easiest and safest site to use."

It's great that Overstock's customers are being treated well, but how about the company's investors? Overstock has an accumulated deficit of over $238 million -- so the company's service to its investors has been subpar at best.

But that's all OK, because Overstock has a "overwhelming focus on treating our customers respectfully and honorably." Profits be darned!


Here's an idea for Overstock: Just start giving your merchandise away. Sure it would result in huge losses, but so has the company's current strategy. And it would do wonders for customer satisfaction, which is your overwhelming focus.

Meanwhile, shares of Overstock have lost over half their value since early November, in part because of Byrne's announcement that the company was having a "pretty nice Christmas."

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