MC Hammer will probably always be remembered for his parachute pants, corny music videos (See below) and perhaps his most amazing accomplishment of all: turning a fortune of more than $30 million into a bankruptcy filing with his penchant for reckless spending.

But now Hammer is looking to remembered as something else: the co-founder and chief strategy officer (Whatever that is...) of DanceJam.com,

According to the Associated Press, "The Web site, scheduled to debut in mid-January, will try to upstage YouTube and become the Internet's hub for sharing and watching dance videos. DanceJam then hopes to make money by grabbing a piece of the rapidly growing Internet advertising market, which is expected to rake in $27.5 billion in 2008, according to eMarketer."

The site has already scored $1 million in start-up funds and, while any web start-up is a long-shot, I wouldn't count Hammer out. He's been rejected by hardcore hip-hop fans for being too commercial but that's indicative of his greatest talent: Hammer knows how to create a product that's enticing to the demographics "industry insiders" have already written off. In the early 90's, that was suburban youth who few thought would be interested in buying anything resembling a rap album.

Luring web travelers away from YouTube will be tough but Hammer has overcome the odds before.