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As market falls, things look worse

So, the Dow dropped 220 points today and investors felt the New Year was spoiled. It will probably get much worse so today may actually have been a good warm up.

Wall St. expected the financial, housing, and auto sectors to be hard hit. Ford Motor Company (NYSE: F) hit a 52-week low today. A number of the banks, investment firms, and home builders are as far down as they have been in years. CNBC made comments at mid-day that both Merrill Lynch & Co., Inc. (NYSE: MER) and Citigroup, Inc. NYSE: C) were preparing lay-offs and that Citi might have another $10 billion in write-downs. No one sane expects the sectors involved with housing, finance, or credit to rebound in the first half of the year.

The malaise among consumers has already spread to retail shares. Holiday spending was weak. Target Corporation (NYSE: TGT) has already warned it will miss numbers. Most of the other large retailer are likely to follow suit.

What the market has believed is that the tech and telecom sectors would hold the market up. Tech spending by consumers and enterprises seems to have been almost robust in the later part of 2007. Why not a continuing rally into 2008?

Unfortunately, the early signs are that tech may struggle as it moves into the New Year. Prices of x86 and memory chips are still falling. Intel Corporation (NASDAQ: INTC) and Advanced Micro Devices, Inc. (NYSE: AMD) were downgraded today. Concerns about spending by telecom and cable companies have pushed Cisco Systems, Inc. (NASDAQ: CSCO) down. Among the mega-cap tech stocks Microsoft Corporation (NASDAQ: MSFT) and Oracle Corporation (NASDAQ: ORCL) are doing well, but they cannot carry the sector.

What that leaves the market is the companies that sell consumers inexpensive items, the things they can still afford. The Procter & Gamble Company (NYSE: PG), The Coca-Cola Company (NYSE: KO), and McDonald's Corporation (NYSE: MCD) fit that bill. But, together they and their peers are a very thin thread for holding up the market.

Douglas A. McIntyre is an editor at 247wallst.com.

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Symbol Lookup
IndexesChangePrice
DJIA-17.2410,433.71
NASDAQ-6.832,169.18
S&P 500-0.591,105.65

Last updated: November 25, 2009: 06:47 AM

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