Back in April 2005, Eric Wahlgren of Business Week, wrote about the then unthinkable prospect of oil hitting $100 a barrel. In that article I suggested that Toyota Motor Corporation (ADR) (NYSE: TM) might benefit if oil prices rose. That's because it seemed to be taking the lead in making hybrid vehicles. Even though its Prius only accounted for a small portion of its sales, I thought it would keep pushing ahead of its U.S. competitors due to its higher quality, higher prices, and lower costs.
Today, according to The Associated Press, Toyota surpassed Ford Motor Company (NYSE: F) as the U.S.'s second largest vehicle manufacturer. Ford has been in second place since 1931. And the global sales tallies are yet to be completed, however, The Associated Press reports that Toyota -- which estimates that it made 9.51 million vehicles in 2007 will surpass General Motors Corporation (NYSE: GM)'s total of 9.284 million vehicles for 2007.
Since April 26, 2005 when the Wahlgren article was published, Toyota stock has risen 47% while General Motors stock is down 11% and Ford has fallen 35%. Concerns about Toyota overtaking U.S. auto manufacturers' global lead have persisted for about 25 years. Despite occasional efforts by GM and Ford to stop Toyota's inexorable advance, Toyota is now the world leader.
And its prescient response to $100 a barrel oil is helping Toyota to extend its lead.
Peter Cohan is president of Peter S. Cohan & Associates. He also teaches management at Babson College and edits The Cohan Letter. He has no financial interest in the securities mentioned.











Reader Comments (Page 1 of 1)
1-03-2008 @ 8:11PM
David Wislon said...
Peter
Honda has also spent a lot of money on Hybrid cars. Can you envision a point when the two top car companies are Japanese?
David Wilson
http://www.wilsonreport.com/blog/
1-03-2008 @ 8:23PM
Will James said...
Huh?? Honda?? Hybrid??
1-04-2008 @ 7:35AM
BRUCE said...
WOULDNT BE GREAT TO BE EVEN MORE ENDEBTED TO THE JAPANESE THAN WE ARE TODAY .JUST THINK HONDA TOYOTA TOP CAR MAKERS IN THE WORLD .ALL EMPLOYEES OF FORD GM LAID OFF BECAUSE THESE COMPANIES THAT PAY GOOD WAGES ,PENSIONS TO THERE EMPLOYEES HAVE TO LEAVE THE US TO COMPETE WITH THE JAPANESE.I JUST DONT KHOW HOW THOSE FORDS ARE BUILT HIGHEST QUALITY 5STAR SAFEST CARS ONTHE ROAD.ALL THOSE SORRY ASLEEP SCREWING OFF UAW WORKERS IT MUST BETHE ROBOTS.USA PEOPLE WAKE UP ARE YOU BETTER OFF TODAY THAN YOU WERE 10 YEARS AGO HELL NO IF YOU ARE YOU SCREWED SOMEBODY OUT OF IT.CHINA JAPAN THESE ARE A PEOPLE THAT GO WAY WAY BACK.THERE NOT DIVERSE.THEY DONT CARE THEY STILL REMEMBER.OUR PEOPLE ARE DIVERSE EVERYBODY DIFFERENT.ITS GOING DOWN THE TUBES IF WE DONT UNITE AND SUPPORT THE USA IN EVERY WAY POSSIBLE.QUIT BUYING GASOLINE ONE DAY A WEEK SEE THE EFFECTS WE CAN WIN . UNITED WE STAND DIVIDED WE FALL