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Fox Business gets crushed

Almost no one watches the News Corp (NYSE: NWS) Fox Business Network.

What is the channel's viewership? According to The New York Times "about 6,300, on average, on any given weekday, according to early estimates compiled by Nielsen Media Research." The comparable number for rival CNBC was 283,000 viewers based on data between October 15 and December 14.

The news has to be a humiliation for Fox. It started the network by saying that it would be a credible challenge to CNBC, and it spent millions of dollars on promoting the new network.

It may get harder for the network to get people to come on its shows. Who wants to go to a studio to be seen by a few kids who are watching TV because they are home sick from school?

Douglas A. McIntyre is an editor at 247wallst.com.

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Last updated: August 30, 2008: 11:45 AM

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