So far this year, online video is making a big mark. Just look at the Iowa caucuses, where voters posted their efforts on YouTube and then spread them across social networks like MySpace and Facebook. So what else might we see in 2008 for online video?
Well, I had a chance to interview Chase Norlin, who is the CEO of Pixsy (an online video company). According to him:
1. Expect to see continued enforcement by copyright holders over their online video assets; this will drive wider adoption of DRM and licensing platforms.
2. The online video ad category is growing but not at the pace to support the multitude of companies pursuing this market, and a shakeout is therefore likely.
3. More consolidation in the online video space and all other key internet categories.
4. Continued growth in the semipro video publishing market as content producers create and distribute their material in a more cost-effective manner than traditional outlets.
5. More unique video programming, created for the web, making its way to television.
Tom Taulli is the author of various books, including The Complete M&A Handbook
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Reader Comments (Page 1 of 1)
1-27-2008 @ 8:23PM
norris hall said...
Lots of businesses are using videos to promote their companies...not just for commercial ads.
Here's some examples of how businesses are using video on the internet
www.tvwebpro.com