The New York Times Co. (NYSE: NYT) and General Electric (NYSE: GE)'s CNBC have agreed to share each other's content, a move designed to counter the synergies that the $5 billion acquisition of Dow Jones brought to Rupert Murdoch's News Corp (NYSE: NWS) empire.
Under the terms of the agreement, Times articles will be posted on CNBC's website while the cable channel's video will be on the newspaper's website, according to a story in the New York Times. Though content-sharing agreements are as common as mud, this one is worth watching because it's so high profile.
It wouldn't surprise me if the Times and CNBC eventually did joint projects, particularly time-consuming investigative stories. Also, expect the Times op-ed columnists such as Frank Rich and Paul Krugman to make more appearances on CNBC shows, no doubt much to the horror of Larry Kudlow.
Though Fox Business Network could get better ratings shouting the news over bullhorn in the middle of Manhattan, CNBC can't afford to take the fledging network for granted. After all, Murdoch now has at his disposal some of the best business journalists in the world who could whip his CNBC competitor into shape,.
NOTE: I've done freelance writing for The New York Times.
New York Times, CNBC partner to thwart Fox Business Network
Posted Jan 7th 2008 9:35AM by Jonathan Berr
Filed under: Television, Newspapers, General Electric (GE), New York Times'A' (NYT), News Corp'B' (NWS)
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Reader Comments (Page 1 of 1)
1-23-2008 @ 3:26PM
manteca said...
fox is a king making operation.murdoch has the loot to throw at anything.
1-07-2008 @ 10:46AM
BOB said...
I dont think you'll have to worry about fox whipping anyone, hopfully ALL AMERICANS will see them for what they are after not including Ron Paul in the debate. All Ron Paul Supporters have been asked to Boycoytt Thier advirtisers, All Americans should be outraged, that they get to decide for US who we can choose from... Lets watch Foxs' stock plumet....
1-08-2008 @ 8:46AM
ALASTAIR said...
CNBC is not a business channel. It simply disguises itself as one. It has managed to fool enough viewers into thinking it is.
CNBC is a platform for day traders--a very narrow focus--which Fox and Bloomberg rectify by focusing on business content and providing intelligent and detailed analysis all types of investors can use. Instead of the constant parade of shills one finds on CNBC.
Their approach to business news is pretty stale too. Time for heads to role in CNBC management.
1-08-2008 @ 1:41PM
tattletale said...
God....I couldn't agree with anyone more, Alastair. You nailed it......Thanks.