AOL Money & Finance

Hillary Clinton likely to revise strategy, aided by an old friend

More

[Note: This is the second of a two-part series on the race for the Democratic Party's nomination for president of the United States. Read part one: Obama's New Hampshire strength highlights Clinton's vulnerablity]

Clinton's mistakes

Why didn't Clinton win by a bigger margin in the New Hampshire primary? The main reason was a misguided campaign strategy that presented her in too many town meetings and gymnasium forums, and not enough as a concerned, positive, relating, trustworthy leader and as a real person. Clinton has never been accused of not being intelligent or organized or professional: what she has been accused of is lacking that "likability" and "press the flesh" quality that every modern presidential candidate -- and every president -- must display.

Ironically, Hillary Clinton's campaign strategy in Iowa and New Hampshire departed from President Bill Clinton's winning presidential campaign strategy. What was an example of President Clinton's positive vibe? During his campaigns, when Bill Clinton arrived at a location for a speech and there were 400 people lined up outside of the hall, who couldn't get in, waiting to see the candidate, Bill Clinton wanted to shake the hands of all 400 people outside. No joke. Clinton would arrive one hour, two hours late for an event, if it meant he could shake hands and make positive, personal contact with as many people as possible. Hillary Clinton must do the same: she must be real, show that she cares, and show that's she's human, just like everybody else. That's a big part of what Hillary Clinton must do to move forward and win the Democratic Party's nomination.


Moreover, there's no better evidence that connecting with the American people on a human level is the best campaign strategy than "the show of emotion heard 'round the world" -- when, in a New Hampshire coffee shop, Hillary Clinton choked up, eyes welled with tears, and almost cried, but did not. For her, she said, the campaign for the presidency was not just political, not just public, but personal. In essence, she was saying, "If I fail here, I know I will have let the nation down, when I know I have been given so much and I could have helped and moved it forward. I need your help." And there, for perhaps the first time in her public life, the American people saw that Hillary Clinton was a real person, with vulnerabilities and hurts just like them. Some strategists thought it would reflect negatively on her. It did not. In fact, it boosted her standing with the American people.

In some sense, Hillary Clinton is a product of the dour, Protestant Washington, D.C. world around her. The daughter of a reserved Methodist, suburban-Chicago, Republican family, she further fine-tuned that inner emotional control after learning and obeying the Washington rule that a woman can't show emotion as a public official, or she will appear "overly emotional" or, even worse, "not tough enough." Disregarding for the moment the fact that the cultural norm's premise perpetuates some of the worst stereotypes about women, the cultural norm's effect on Hillary Clinton led to her showing no emotions in public on some occasions, and too little emotion during the rest. In short, she overcompensated, and the results showed in her New Hampshire campaign prior to Sunday. Moreover, if anything, given her reserved upbringing, she should have compensated the other way.

Enter James Carville

Can Hillary Clinton revitalize her campaign and win the nomination? Yes she can -- and in some sense that revitalization began late Sunday and early Monday at the New Hampshire coffee shop -- but it is going to be the toughest battle she has faced in her life. "The toughest battle we've ever faced," you can hear Bill Clinton sharing it with her now, "but I'll tell you Hillary ri-ight now, we'll show the people what you and I can do for this nation and we're gonna win."

Look for James Carville, the ace strategist of Bill Clinton's presidential election victories in 1992 and 1996, to join the campaign as a chief adviser or strategist. Then look for Carville to develop a basic, positive, human-appeal theme that shows people why Hillary Clinton is much more qualified to be -- and is the appropriate choice for -- the party's nominee for president.

Underscoring, among Democrats currently running, that Hillary Clinton is the most qualified person to become president of the United States. That point is a matter of undeniable fact. By extension, she's also the candidate most likely to defeat the Republican Party's nominee. Now it's up to Hillary, and Bill, and Carville, to show the American people that Hillary Clinton also likes them, identifies with them, and is a great person to be around, and that she will dedicate her life to solving our nation's problems and making the United States a better place. If Hillary Clinton does that, she'll be the Democratic Party's nominee for president of the United States.

Financial Editor Joseph Lazzaro is also writing a book on the U.S. Presidency and the U.S. economy.

Reader Comments (Page 1 of 1)

Symbol Lookup
IndexesChangePrice
DJIA+44.2910,291.26
NASDAQ+15.822,166.90
S&P 500+5.501,098.51

Last updated: November 12, 2009: 04:22 AM

BloggingStocks Exclusives

Hot Stocks

DailyFinance Headlines

Latest from BloggingBuyouts

TheFlyOnTheWall.com Headlines

    BioHealth Investor Headlines

    WalletPop Headlines

    My Portfolios

    Track your stocks here!

    Find out why more people track their portfolios on AOL Money & Finance then anywhere else.

    BloggingStocks Partners

    More from AOL Money & Finance

    WalletPop Headlines