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Is Circuit City's Phillip Schoonover on his way out? Unsubstantiated rumors reach my inbox

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Phillip Schoonover's performance as Circuit City Stores Inc (NYSE: CC) CEO has not been terrific. Last March he canned 3,400 of the highest paid people in the company -- many of which were top sales people who took their customers to Best Buy (NYSE: BBY). Circuit City's financial performance has faltered and its stock has lost 80% of its value in the last year.

As I posted here, I can't understand why Schoonover continues to occupy his position as CEO. A Circuit City spokesman denies a rumor I received this morning from an anonymous tip via e-mail suggesting that Circuit City's stockholders hounded the board into agreeing -- Schoonover will be out by the end of this month, the tipster alleges. Two e-mails from different addresses, which apparently were fake, contained the rumor. The senders didn't identify themselves. I called the company and the two executives mentioned in the e-mail for comment.

Here's one of the e-mails:

"Just received word today (Wed. Jan. 9) via internal DPS E-mail system that CEO Phil Schoonover will be stepping down effective Thurs. Jan. 31, 2008. Apparently his resignation was called for at a recent board meeting after stockholders hounded the board to find a replacement. The memo also says interim CEO will be George D. (Danny) Clark, Jr. (Executive Vice President, Multi-Channel Sales) until a replacement for Schoonover is found. A press release will most likely follow in the next few days.

Mikael Salovaara, the lead Board Director, was the first to call for Schoonover's resignation. With his background at Goldman Sachs, he most likely isn't buying into Schoonover's transitioning plans."

While neither Clark nor Salovaara returned my request for comment, a company spokesperson left me a message. Here's an excerpt: "It's not our normal policy to comment on rumors. But I can tell you that the one you called to check on is patently untrue. Phillip Schoonover has the full support of our board of directors."

Circuit City denied the rumor then, and yet I certainly think it should be true. As I've said many times, I don't know why the board would continue to support an executive who's overseen an 80% decline in the stock in a year.

As for the anonymous tipster(s) -- perhaps they're investors who hope that such an announcement will boost the company's stock. Or they could be Circuit City insiders who'd like to see Schoonover replaced.

If the rumor is true, the interesting question is whether Clark or anybody can save Circuit City. It sounds like a good job for Mitt Romney -- and he'll need one soon.

Peter Cohan is president of Peter S. Cohan & Associates. He also teaches management at Babson College and edits The Cohan Letter. He has no financial interest in the securities mentioned.

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Last updated: November 10, 2009: 12:40 AM

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