As if Detroit didn't have enough to worry about, Tata Motors (NYSE: TTM) has unveiled its long-awaited super-cheap car at the Auto Expo in New Delhi. Called the Nano, it's tiny and kind of cute, in a smooshed jelly bean kind of way. Its most attractive feature, though, is its price. For a mere 100,000 rupees, the equivalent of roughly $2,500, you can drive home in the world's least expensive car (assuming you live in India, of course). According to AutoBlog, here's what you get for your 100,000 rupees: a two cylinder gasoline engine producing a whopping 30 horsepower, a four-speed manual transmission, room for five (very small) people, brakes of some kind, and, best of all, 54 miles per gallon of gas. You don't get a radio or power steering or a second windshield wiper, but did you really expect to? Even so, the car is reasonably safe and efficient by Indian standards, and Tata claims that it meets all environmental and safety regulations in India.
It's hard not to be impressed by the Nano, and by the potential of Tata Motors. Tata is already the largest auto manufacturer in India. Millions of Tata vehicles are already on the roads, and with the Nano, we can expect to see millions more. Tata also sells cars and trucks all over Asia and has a growing presence in the Middle East and Latin America. If you want to place a bet on the future of the global auto industry, you could do worse than buying some Tata stock. Just as General Motors (NYSE: GM) and Ford (NYSE: F) provided basic transport in the world's fastest growing economy early 20th century, Tata is poised to sell millions of basic cars in the fastest growing part of the world in the 21st century.











Reader Comments (Page 1 of 1)
1-23-2008 @ 12:22PM
jayur patel said...
hi i would like to give gift to my father so please let me know howsits posssible to buy it or have an booking
bye takecare
jayur patel
2-06-2008 @ 10:33PM
Chithra KarunaKaran said...
The Rise of the Car Nazis: Ratan and the Tata Wannabes
Ratan Tata has made an illegal Left turn in a no-car zone. The Nano is a no-no.
Can industrializing West Bengal help to RETHINK the Nano 'personal car' project and instead develop into a manufacturing hub for MASS PUBLIC TRANSPORTATION? Do we in India need more cars or more and better public use transport -- buses, subway trains, rail?
The people of India and I am one of them, do NOT need a mis-named people's car. We need a People's Bus, A People's Mass Transit, a vastly expanded People's Railway, we need PUBLIC MASS TRANSPORTATION that is ecologically sustainable and delivers a public convenience that meets the needs of our underserved Indian URBAN AND RURAL masses and is the envy of, and a model for, the entire world. I proudly count myself among these masses, even though I teach in the US and live and work in India only about six months of the year.
Q.Why did Ratan Tata and the Tata Group choose to put their wholly admirable "frugal engineering" expertise into a private car and not into making buses and mass transportation vehicles? A.Corporate greed and personal ambition.
The Tata Group has decades of engineering knowhow in the heavy truck sector. Why didn't they build on this experience and come out with buses and other mass transport innovations? Again the answer is corporate greed and selfish personal ambition. Ratan Tata has absolutely no stake in the Greater Collective Good (GCG). Tata is all about profit. Ratan Tata cynically hired Rajendra Pachauri of Nobel-winning IPCC fame (at an undisclosed sum) for his TERI Tata Energy Resources Institute, and he has effectively bought Pachauri's meek submission to Tata's reckless corporate goals. Tata is all about a narrow self-serving short term view in which he and Tata Group can make a quick buck and now unfortunately a Padma Vibhushan. That PV should have gone to Medha Patkar and she would have probably declined it. She would be right to do so. No point getting a Padma Vibhushan from a Govt. that is committed to predatory capitalism against its own people.There are only a handful of folks like Patkar, Arundhati Roy, Anna Hazare, P. Sainath and a few others who cannot be bought and sold by corporate interests and criminal politicians.
What many Indians (especially the avidly consuming, politically apathetic and ethically indefensible middle class in India) fail to appreciate is that a fabulous city like New York where I live about six months a year is heavily invested in mass public transportation. NYC has been heavily invested in mass transit for over half a century.
I don't own a car. And I don't plan to own one, certainly not the Nano. I walk. I ride the buses and trains in India and I am proud to say that I adamantly refuse to ride in a car in India.
In New York, I do have a bicycle. Tens of thousands like me in New York ride our magnificent, er often tardy and continually underfunded subways of the NYC Metropolitan Transit Authority (MTA). I can get all around town and all the outer boros and to JFK airport for $2 and then I am happy to pay another $5 to get me on the public mass transportation called the AirTrain right into the airport terminals. Ordinary folks (mainly the middleclass and the aspiring middleclass) fought at public hearings and through legislative lobbying, for the funding of mass transit in preference to car-choked highways -- and we got it. We didn't get everything we wanted but there's always a next time at a public hearing or a court testimony.
Even our Billionaire Mayor Michael Bloomberg rides the subway everyday to work. It's a great feeling to get on a train that runs under New York and to know that we are contributing zero pollution to our wonderful city. That is precisely what we need in India. NOT crazy Ratan ("I have no watan") Tata and his no-no Nano.
Both the centre and the states must urgently invest in public mass transit which they have criminally neglected and disproportionately taxed.
The Nano represents a vivid test case for our civil society and the need for urgent development of a Critical Environmental Studies in schools and colleges to research such complex issues. I have presented the above ideas in India during conferences on Environmental Sustainability and will not rest until such proposals gain policy implementation.
The Gandhian post-revolutionary democratic Indian nation-state deserves a lofty vision, mission and policies that affirm the public trust. Public mass transportation that is ecologically sustainable is part of that noble public trust.
Note: in a subsequent blog I have cut and pasted all or nearly all of Tata's own comments ("From the Chairman's Desk") on the Nano.
Let the reader perform her/his own critical analysis of whether the Nano serves the Greater Collective Good (GCG).
Dr. Chithra KarunaKaran
City University of New York (CUNY)
http://www.ethicaldemocracy.blogspot.com
2-10-2008 @ 11:55AM
Carol said...
Small and safe, less gas consumption.... what's not to like?????
1-10-2008 @ 11:42AM
vcs745 said...
If you want a cheap car from a cheap company, buy the thing! The ole' saying still stands over time.....you only get what you pay for!.....I'd like to see Rosie "Big Mac" O'Donnell get into this thing though.....
1-10-2008 @ 2:07PM
jpwoody said...
Add a 5speed option for hiways in the us, passenger mirror,options for hd-radio/video/gps/hands-free phone bluetooth,and legal in Cali, and I'm in!
1-10-2008 @ 3:55PM
smiln_tg said...
I want one!!! At this price, I could get one in every color to match my outfit.
1-13-2008 @ 11:08AM
vcs745 said...
These little bugs can't sell in the U.S.......people can not fit into them......We weigh to much and the top speed is only 60 m.p.h. with one person.....Those Mexican truck drivers delivering their loads from Mexico will massacre these little bugs in a "nano" !