Global competition, 2008 election may intensify airline merger talk


Delta Air Lines Delta Air Lines (NYSE: DAL) is said to be seriously considering a merger with either Northwest Airlines or United Airline's parent UAL Corp, people close to the matter say, The Wall Street Journal reported Friday.

According to the Journal, Delta is expected to give CEO Richard Anderson permission to pursue formal mergers talks with both Northwest and United, a source with knowledge of the matter said.

Delta shares were down 7 cents to $15.91, while Northwest (NYSE: NWS) declined 22 cents to $15.63, and United (NYSE: UAUA) fell 59 cents to $31.60 amid a broad market sell-off Friday afternoon.

Too many carriers

Many sector analysts believe the U.S. market has too many carriers, and could benefit from two or even three mergers or takeovers. American Airlines (NYSE: AMR) is the largest carrier by traffic, followed by United, Delta, Continental (NYSE: CAL) and Northwest.


Analyst C. Leonard Bauer, formerly of Prudential, told BloggingStocks on Friday that mergers would enhance the sector's economies of scale, reduce redundancies and waste, and ultimately lead to stronger carriers.

"Where there is an appropriate fit, the merged companies will come out of the deal with lower administrative costs per seat mile, increased buying power, an enhanced negotiating stance versus suppliers, and the elimination of money-losing flight routes and hubs," Bauer said. "The largest savings would come from reduced administrative and back-system expenses."

2008 election a factor, too


Any potential airline merger would be subject to federal antitrust and national security reviews, Bauer said. However, Bauer said three factors are "providing 'reality check' incentives for carriers to come up soon with merger plans that make sense: oil, international competition, and the 2008 election."

Oil's high price is increasing airlines' operating costs, "so it makes sense to add revenue per mile by sustainable means, and mergers are one way," Bauer said. The U.S./EU Open Skies agreement will add more international competitors to the U.S. air travel market in March 2008, and the U.S. election "may produce a Democratic Party-led White House and a Democratic Party-led Congress" which may seek to change the rules regarding airline mergers, or mergers in general.

"So if I were a big air [major airline], I'd do everything within my power to see if I could find a way to strike a deal that makes sense, soon, with another attractive competitor," Bauer said.

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