Oooh, ahh, oh. Apple Inc. (NASDAQ: AAPL) announced its newest luscious piece of hardware, the MacBook Air, today at the MacWorld conference. Every one of my geeky friends on Twitter wants the newest, thinnest, most desirable piece of hardware since the iPhone (one of my friends has already purchased one, in fact) -- but most of us can't afford it.
Could it be because we're just not Jobsian enough?
I was ooh-ing and ahh-ing over the MacBook Air on Engadget's hands-on photo gallery when I saw this photo, above. Notice something? Each and every MacWorld attendee allowed to touch the super-light laptop is wearing a variation on Steve Jobs' trademark black mock turtleneck. Sure, there are a few button-up shirts, a sport coat, a crewneck or two, but all is a sea of black. Note to self: If I go to MacWorld next year, wear orange! And see what happens. All that conformity could be key to Apple's stock price (seriously!): Apple followers, both spiritual and financial, tend to behave a bit like lemmings.
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Reader Comments (Page 1 of 1)
1-16-2008 @ 5:50AM
Kettch said...
Every MacBook Air is "guarded" by an Apple representative wearing a black t-shirt... That could explain the predominance of black in the photo....
1-16-2008 @ 7:37AM
ammm said...
Fantastic article and point - except it's all wrong. Every black turtleneck you see is an Apple employee staffed to answer questions and protect the notebooks from being stolen.
1-16-2008 @ 9:14AM
Beltway Greg said...
A bit like rich leemings you might add. Look you would be well advised to purchase some Apple stock if it falls below $150. And forgotten in all of this "oh my good the world is coming to an end" is that earnings are set to be reported next week. I've predicted $1.83 but they could be much higher.
By the close of business Dec. 31, 2008 Apple will have risen to $260.00. And then perhaps you'll be able to purchase one of those sleek new laptops. A note, you'd be well advised to lemming over to BBBB Blackboard.com. See you in 10 years on that one.
Beltway Greg
A lemming since 1999 and damn proud.