Urban Outfitters (URBN) on the move after presentation


URBN logoUrban Outfitters Inc. (NASDAQ: URBN) shares are rising today after company representatives spoke at the 10th Annual ICR XChange Conference yesterday evening. Investors liked what they heard, based on the market's reaction today. If you think that the company won't fall by too much in the coming months, then now could be a good time to look at a bullish hedged trade on URBN.

After hitting a one-year low of $19.20 in July, the stock has hit a new one-year high today. URBN opened this morning at $24.60. So far today the stock has hit a low of $24.60 and a high of $25.36. As of 10:55, URBN is trading at $25.00, up $1.01 (4.2%). The chart for URBN looks bullish but deteriorating, while S&P gives the stock a positive 4 STARS (out of 5) buy rating.

For a bullish hedged play on this stock, I would consider a March bull-put credit spread below the $17.50 range. A bull-put credit spread is an options position that combines the purchase and sale of put options to hedge risk in case the stock doesn't do what you think but still leverage nice returns. For this particular trade, we will make a 5.3% return in just two months as long as URBN is above $17.50 at March expiration. Urban outfitters would have to fall by more than 30% before we would start to lose money.

URBN hasn't been below $19 at all in the past year and has shown support around $23 recently. This trade could be risky if the company's earnings (due out on March 6) disappoint, but even if that happens, this position could be protected by the support the stock might find at its 200 day moving average, which is currently around $24.

Brent Archer is an options analyst and writer at Investors Observer. DISCLOSURE: Mr. Archer owns and/or controls diversified portfolios of long and short stock and option positions that may include holdings in companies he writes about. At publication time, Brent neither owns nor controls positions in URBN.

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Last updated: February 13, 2012: 12:38 PM

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