Adobe -- adventures in dealing with customer service


Since 2001, I've been a customer of Adobe's (NASDAQ: ADBE) great product, Dreamweaver. Basically, it allows for the development of sophisticated websites. The product has gone through a variety of iterations, with the latest being Creative Suite 3.

So on Friday, I purchased the upgrade for $199.00 and downloaded it. Things went well until the software asked for my serial number from one of the older products I purchased.

Unfortunately, I got rejected.

Yes, I had to call customer service (which is usually pretty dicey). All in all, the customer reps were pretty good, though, one of them said that my prior purchases were not eligible. I tried to get an explanation, but I really couldn't understand it. Keep in mind that I have paid a total of $1,579.84 on Dreamweaver products over the years (which does not include the $199 recent purchase).

While I wasn't happy about this, I was still willing to pay the price for the full version ($399.00). "Perhaps I can just pay the difference and get a new activation code," I said to the customer rep.

Yep, it was a stupid question. Basically, I have to wait 24 hours to call customer service again to request a return of the software (somehow the back-end system is kind of slow). I will then have to setup a new case number and write a letter to get a refund.

Then, after all this, I can then pay the $399 for the software.

How about that for customer service?

Tom Taulli is the author of various books, including The Complete M&A Handbook and The Edgar Online Guide to Decoding Financial Statements. He also operates DealProfiles.com.

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