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Cramer on BloggingStocks: Today's game plan: What you can safely buy

Posted Jan 22nd 2008 8:41AM by Jim Cramer
Filed under: Microsoft (MSFT), Coca-Cola (KO), International Business Machines (IBM), Alcoa Inc (AA), Altria Group (MO), Procter and Gamble (PG), Merck and Co (MRK), Honeywell Intl (HON), United Technologies (UTX), Cramer on BloggingStocks

Jim Cramer on BloggingStocks TheStreet.com's Jim Cramer says companies with great earnings might be worth a look.

Stocks are cheap on an earnings basis -- unless they have earnings risk. If they have no earnings risk, they are not cheap.

Therein lies the conundrum on a day like today. Let's say you went CAMPing today: You bought Coke (NYSE: KO) (Cramer's Take), Altria (NYSE: MO) (Cramer's Take), Merck (NYSE: MER) (Cramer's Take) and Procter & Gamble (NYSE: PG) (Cramer's Take). Do you know that even after the precipitous falls last week and the declines we expect today, that none of them is historically cheap? Do you know that most of them are up significantly since last summer?

That's a real issue. You aren't buying them at rock bottom prices because they are up so much already.

Now, let's take the examples of the cyclical stocks in the Dow. They are cheap: United Tech (NYSE: UTX) (Cramer's Take), Honeywell (NYSE: HON) (Cramer's Take), Alcoa (NYSE: AA) (Cramer's Take). But their earnings estimates are considered vulnerable to the worldwide slowdown and a U.S. recession.

You can chicken out, buy some Microsoft (NASDAQ: MSFT) (Cramer's Take), which has good earnings, or IBM (NYSE: IBM) (Cramer's Take), which just had great earnings, and in many ways those will be cheaper.

You could argue that Altria has a special situation in that it is splitting with a high dividend -- I believe you could make sense of the A in CAMPing that way.

I also believe that you could say that the dividend more than offsets the potential earnings weaknesses at Verizon (NYSE: VZ) (Cramer's Take) and AT&T (NYSE: T) (Cramer's Take).

All of those can be said.

But all of them can be said at lower prices, too.

My advice: If there are severe dislocations at the stocks that pay more than a 4% yield, you have something.

If the company just reported good numbers -- IBM -- you might have something.

Everything else, wait for a higher entry point to sell or a lower entry point to buy.

Random musings: One other safety check before you buy. Look at where a stock may have been last year at this time when we had more confidence in the global economy. If it is up big from a year ago, why not wait? ... I will be on the Today show today and then Squawk on the Street later in the morning.

Jim Cramer is a director and co-founder of TheStreet.com. He contributes daily market commentary for TheStreet.com's sites and serves as an adviser to the company's CEO. At the time of publication, Cramer was long Altria.

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Tags: AA, Alcoa Inc, AlcoaInc, Altria Group, AltriaGroup, Coca-Cola, featured, HON, Honeywell Intl, HoneywellIntl, IBM, International Business Machines, InternationalBusinessMachines, investing, Jim Cramer, JimCramer, KO, Merck and Co, MerckAndCo, Microsoft, MO, MRK, MSFT, PG, Procter and Gamble, ProcterAndGamble, stocks, United Technologies, UnitedTechnologies, UTX

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