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Research in Motion (RIMM) upgrades e-mail function on BlackBerry

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It's a dog-eat-dog world out there in the competitive landscape of telecommunications, and often the most intuitive, user-friendly, aesthetically pleasing device takes top honors. For years, the BlackBerry, brainchild of Research in Motion Limited (NASDAQ: RIMM) was THE device to have for yuppies on the go and young adults in need of a 24/7 e-mail fix. Then came Apple (NASDAQ: AAPL)'s iPhone and other hot devices to battle the BlackBerry's dominance.

Today, RIM officials stepped up the competition, announcing new features to boost the ease and improve the service of BlackBerry's wireless e-mailing. According to an article in this morning's Wall Street Journal, BlackBerry users will "soon be able to edit documents directly from the handheld device and to view messages in their original formatting."


Other added functions include the abilities to check the availability of a colleague before attempting to book a meeting and retrieve e-mails that aren't stored on the device. Additionally, IT departments will be able to wirelessly update software on the devices.

The BlackBerry continues to position itself as the smart device for business users. David Heit, director of Enterprise Product Management for RIMM, told the Journal that the iPhone's appeal to the corporate market is unproven. My husband, an attorney, infinitely prefers the BlackBerry, with a functioning keyboard, to the iPhone touch screen.

The new features, announced during IBM (NYSE: IBM)'s Lotusphere conference in Orlando, will roll out during the first half of this year.

Beth Gaston Moon is an analyst at Schaeffer's Investment Research.

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Last updated: November 27, 2009: 03:39 PM

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