Starbucks for a dollar: Good move, Howard

The "buck" lowering its price is a lot like the Fed droping the discount rate .75 to save the economy! Unfortunately Buck's problems are like our economy --much deeper. It has lower sales NOT because Mac has entered the scene but because it has LOWERED them all by themselves. THey have overspent, overexpanded, competed with themselves [3 on a corner, i.e. Starbucks here, Alberstons here, Barnes /Nobles etc] and most of all wiped out so many competitors by unscroupulous business and "predetarty" business developement [as set forth herein] that all those friendly mom and pop shops customers became alianated with BUCK after their favorite shop and owner went "by by". Now--- it is true what goes a round comes around -- its comin' around BUCK. and nol .75 cut in the discount rate is going fix that "great experience" you selling.

Paul

It wouldn't matter to me if it was 50 cents a cup I wouldn't buy it. I bought a "regular" meaning REAL coffee, not the foo foo lattes with 14 ingredients. It was the WORST coffee I ever tried to drink that was actually fresh. I've gotten stale coffee that had been setting on a burner too long that was better. I personally couldn't care less if they all closed.

imo this is only the start of sbux problems..when your product price gets to far away from the mainstream you leave a lot of room for the competition to come in. big mac....can bk and wendys be far behind...this new comptition will bring price correction to the mkt...as this occurs look for more cuts at sbux...ie employee benefits, consolidation of locations...also, they will have to develop more products in the food area which is not there strong point

Well...I think it's about time the price came down....a GREAT idea.
HOWEVER...I didn't read anything about when the price will come down anywhere besides Seattle. I live in Ohio! What's the "big whoop" about dropping the price in one state?

Come on now....Let's get real...I have two sons that both put themselves through college working at Starbucks...they can WAY afford to GIVE away free-bee cup's o-joe to enhance customer service....so WHY THIS... "Trying it out in one State" garbage?

Signed, I wanna a $1 cup'o Joe and Free refills in Cincy!

$1.00 for a cup of sanka instant...hey, they gotta make money!

I wouldn't pay a quarter for a Strbux cup of coffee...that stuff is the WORST rot gut I have ever tasted. Folgers tastes good compared to Strbux coffee.

$1 cup of coffee is only in Seattle because they get the most feedback from their headquarter state. This idea is in the early stages and will be expanded if successful.

Starbucks WILL NOT cut employee benefits and lose quality. Howard Schultz grew up in the projects and watched his parents suffer before employee benefits were established. Schultz prides himself on taking care of his employees, the day he cuts employee benefits is the day i sell my shares.

Untill then, starbucks will see days above $40 in the next 2 years

All I can say is, anyone with formal education in marketing can tell you instantly that Starbucks selling coffee for $1.00 is a terrible idea. They're struggling right now, but offering this is only going to cheapen the brand. Starbucks management should understand that their coffee isn't very good, that they are selling the image and the experience. Cheapen the image and all you have is bad coffee. If they roll this out nationwide I'm shorting SBUX to make real bucks.

Wrong again, Some People Pay A LOT For Coffee, To Be In A Place--To Meet People--Who Pay A Lot For Coffee
They WERE Selling the STARBUCKS Expierence.
Now--
They Are Selling The 1.00 Coffee.
Simple
McDonalds Will Sell It--For .99
Pricing Power Is Going Out The Window.